Product Executive

2 weeks ago


Mumbai, Maharashtra, India HETERO HEALTHCARE LIMITED Full time ₹ 1,04,000 - ₹ 1,30,878 per year

JOB DESCRIPTION

Job Title: *Product Manager /Product Executive / PMT Manager*

Department: *Marketing (Product Management Team)*

Location: *Mumbai*

*Job Purpose*:

To lead brand strategy and promotional planning for assigned Brands also ensuring strong brand presence and market share growth.

*Key Responsibilities:*

  1. Brand Strategy & Planning:

Develop and execute annual marketing plans and brand strategies.

Define brand positioning, USPs, and therapy differentiation.

Launch new products and line extensions with cross-functional coordination.

  1. Marketing Collateral & Campaigns:

Conceptualize and develop promotional inputs (visual aids, LBLs, brochures, digital assets).

  1. Sales Support & Field Communication:

Conduct cycle meetings, product training, and strategy rollouts to field force.

Address queries and feedback from BEs, ABMs, RBMs & BMs.

  1. Market Research & Intelligence:

Monitor competitor activities, pricing strategies, and prescription trends.

  1. Regular fieldwork

*Qualifications & Skills:*

Education: B.Pharm / B.Sc. (Science background); MBA in Marketing preferred

Experience: 1-3 years in product/brand management in the pharmaceutical industry

*Key Skills:*

Strong communication and creative thinking

Analytical mindset with proficiency in MS Excel & PowerPoint

Ability to manage multiple brands and deadlines

Field exposure preferred


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