Digital Marketing Specialist

4 days ago


K K Nagar Madurai Tamil Nadu, India bcb71634-81a5-4acd-8697-0f0885c7f56c Full time ₹ 14,400 - ₹ 1,92,000 per year

Your role

  • Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
  • Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
  • Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
  • Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
  • Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Preferred skills and qualifications

  • Experience with graphic design and content production.
  • Knowledge of website CMS and marketing automation tools.
  • Proficiency in developing and overseeing email marketing initiatives.
  • Familiarity with UI/UX design principles and website design best practices.
  • Certifications in Hubspot, Google Analytics, Google Ads, or similar.
  • Fluency in English, Hindi and at least one regional language.

Job Types: Full-time, Permanent

Pay: ₹12, ₹16,000.00 per month

Work Location: In person



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