Associate Manager- Performance marketing

Designation
: Associate Manager ( Performance marketing)

Department:
Marketing

Location
: Gurgaon (On-Site)

About Tata 1mg

Tata 1mg is a trusted health partner for end consumers and large institutions. Our Mission is to make healthcare understandable, accessible and affordable for all Indians. Over the past three years, we've worked to build a healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present in 1000+ cities– And we're just getting started. Leading the chart as one of the top consumer health platforms through ePharmacy, eDiagnostics, e-consult and offline stores, Tata 1mg has delivered over 15M ePharmacy orders, 2M eDiagnostics orders & 1M+ organic users/day in 2022 and we are just getting started. Our strongest asset is our 6400+ people enabling us to deliver on our mission consistently.

Know more about us:

Brief about the team:

You will be part of the central Marketing team at Tata 1mg, a high-energy, data-driven group responsible for driving user acquisition, engagement, and retention across the platform.The Performance Marketing sub-team partners closely with business, product, category, and creative functions to ensure sustainable growth while balancing efficiency metrics (CAC, ROAS) and long-term user value (LTV). Expect a startup-like pace with the strength of Tata Group backing.

What will you do:

We are seeking a high-ownership, analytical Performance Marketer to drive digital growth for the ePharma vertical, with a strong focus on App & Web campaigns.This is a full-stack performance marketing role – covering media planning, execution, reporting, optimization, and scaling. The selected candidate will be accountable for delivering efficient CAC, ROAS, and LTV/CAC ratios, while driving new user acquisition and conversion optimization across digital touchpoints.

Campaign Management & Execution

• Plan, launch, and manage large-scale performance marketing campaigns across Meta, Google (Search, Display, YouTube), Affiliates, and Programmatic platforms.

• Build acquisition-focused strategies for App installs and Web conversions, while navigating healthcare ad regulations.

• Execute campaigns optimized for CAC efficiency, ROAS improvement, and LTV-driven growth.

Optimization & Experimentation

• Run A/B tests on creatives, ad copies, targeting cohorts, and landing pages to maximize CTR, CVR, and funnel efficiency.

• Drive Conversion Rate Optimization (CRO) initiatives across App and Web journeys.

• Use remarketing and segmentation strategies to improve LTV and repeat conversions.

Analytics & Reporting

• Develop and own daily, weekly, and monthly dashboards for key ePharma growth KPIs (CAC, ROAS, LTV/CAC, conversion rates).

• Use Mixpanel, Singular, Firebase, GA4 for cohort-level performance tracking.

• Deliver actionable insights and forecasts to scale campaigns effectively.

Stakeholder Management

• Collaborate with business, category, CRM, product, and creative teams to ensure aligned outcomes.

• Partner with Google and Meta account managers for beta opportunities and platform innovations.

Budgeting & Goal Alignment

• Manage campaign budgets with strict CAC and ROAS targets.

• Allocate budgets dynamically across channels for incremental user acquisition and ROI.

• Align marketing strategies with category growth goals and overall revenue objectives.

What We're Looking For

• 4–6 years of hands-on performance marketing experience, preferably in D2C, Healthtech, Pharma, or E-commerce.

• Expertise in Google Ads & Meta Ads for both App & Web acquisition.

• Experience with MMPs (Singular, AppsFlyer, etc.) and cohort-based measurement.

• Strong analytical skills with proficiency in Excel, dashboards, attribution models, and ROI analysis.

• High ownership, problem-solving ability, and independence in delivering results.

• Excellent communication and cross-functional collaboration skills.

• Bachelor's degree required; MBA is a plus.

• Lead performance marketing for ePharma, one of Tata 1mg's largest growth engines.

• Work in a fast-growing, regulated category with massive headroom for innovation.

• Be part of a mission-driven brand backed by Tata Group, with startup agility.

• Join a data-driven marketing team focused on CAC efficiency, ROAS optimization, and LTV-led growth.

Why Join Us?

Tata 1mg provides one of the most exciting and high-growth environments to work. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg. Being an integral part of the Medical Affairs will provide a great opportunity to scale up a business to great heights leveraging the existing capabilities of Tata 1mg.

Disclaimer

Tata 1mg is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Please note that Tata 1mg does not charge candidates any fees at any stage of the recruitment process. Beware of fraudulent job offers and only apply through our official career page or verified job portals.