Content Manager

7 days ago

Mumbai, Maharashtra, India Exemplar Global Resources Full time ₹ 5,00,000 - ₹ 15,00,000 per year


Job Description:

Maintain content governance of websites in line with guidelines ensuring high levels of re-usability and commonality



Working with colleagues to shape strategic and tactical content plans based on genuine consumer insight.



Assess and define content gaps to deliver against customer needs and strategic business priorities, ensuring learnings and insights are translated into clear recommendations for journey development, user experience, and new product development



Provide guidance to business teams to support the design and execution of new and existing content



Write new and enhance existing content and remove redundant content, based on feedback from qualitative and quantative data, Operational requirments that strengthens our SEO and re-purpose that across different media.



Upload and publish all content to the content management system



Ensure content hierarchy is maintained and that CMS content changes are done in line with best practices



Participation in projects as content SME advising and contributing as required e.g. testing of user experience



Execute content testing using A/B and multi-variant testing, ensuring findings are translated into business insight



Judicious use of natural resources



Shall adhere to the environment health and safety policy/objectives and guidelines of the organization.



Education:  Further education with 2-3 years of overall experience.



Experience:    

Experience working in digital teams, specifically in e-commerce

Capabilities in writing digital content across media types that drives engagement and online sales

Commercial experience working in a content environment, preferably with client-side e-commerce experience

Experience of running a content and UX optimization programmes

Experience of using web analytics and content management tools

Prior experience and understanding of the visa outsourcing market is a plus



Functional Competencies



Business Analysis and Acumen



Digital Marketing



Content writing and editing

Data analytics and A/B testing


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