Performance marketing Manager

6 days ago

Cochin, Kerala, India TIME HOUSE Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the Role

We are looking for a Performance Marketing Manager with at least 5 years of proven experience in running and scaling digital ad campaigns. The ideal candidate will have a deep expertise in Meta and Google Ads, with strong analytical skills to optimize ROI and drive measurable growth. Prior experience in fashion, retail, or lifestyle brands is a strong plus.

Responsibilities

Campaign Strategy & Execution

·       Plan, launch, and optimize paid media campaigns across
Meta (Facebook/Instagram) and Google (Search, Display, Shopping, YouTube)
.

·       Manage campaign budgets, pacing, and bid strategies to maximize ROI.

·       Continuously test creatives, audiences, placements, and bidding methods.

Analytics & Optimization

·       Monitor campaign performance daily and provide actionable insights.

·       Track and report on KPIs such as CAC, ROAS, CTR, and conversion rates.

·       Use data-driven insights to optimize full-funnel performance.

Attribution & Tracking

·       Implement robust
tracking, attribution, and pixel setups
across platforms.

·       Work closely with analytics/tech teams to ensure accurate data flow.

Cross-Channel Synergy

·       Collaborate with content, growth, and design teams to align ad creatives with brand goals.

·       Explore emerging ad platforms to diversify performance channels.

Innovation & Scaling

·       Stay updated on platform changes, new ad formats, and industry best practices.

·       Drive experiments to identify scalable acquisition strategies.

·       Regularly report on campaign performance and recommend actionable improvements.

Requirements

·
5+ years of hands-on experience
managing high-performance campaigns.

·       Advanced knowledge of
Meta Ads Manager and Google Ads
(Search, Display, Shopping, YouTube).

·       Strong understanding of
tracking, attribution models, and analytics platforms
(Google Analytics, GA4, Looker, etc.).

·       Ability to analyze large datasets and translate insights into actionable strategy.

·       Experience with
fashion/retail/lifestyle brands
(preferred).

·       Strong project management and communication skills.

What we offer

·       Ownership of multi-million-dollar media budgets.

·       Opportunity to scale performance marketing for a fast-growing lifestyle/fashion brand.

·       Competitive salary and performance-based incentives.

·       A collaborative, innovative, and high-growth work environment.

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