Performance Marketing Manager
2 days ago
Job Description:
Location: Kochi
Experience: 5+ Years
About the Role We are looking for a Performance Marketing Manager with at least 5 years of proven experience in running and scaling digital ad campaigns. The ideal candidate will have a deep expertise in Meta and Google Ads, with strong analytical skills to optimize ROI and drive measurable growth. Prior experience in fashion, retail, or lifestyle brands is a strong plus.
Key Responsibilities
- Campaign Strategy & Execution Plan, launch, and optimize paid media campaigns across Meta (Facebook/Instagram) and Google (Search, Display, Shopping, YouTube).
- Manage campaign budgets, pacing, and bid strategies to maximize ROI.
- Continuously test creatives, audiences, placements, and bidding methods. Analytics & Optimization Monitor campaign performance daily and provide actionable insights.
- Track and report on KPIs such as CAC, ROAS, CTR, and conversion rates. Use data-driven insights to optimize full-funnel performance.
- Attribution & Tracking Implement robust tracking, attribution, and pixel setups across platforms.
- Work closely with analytics/tech teams to ensure accurate data flow.
- Cross-Channel Synergy Collaborate with content, growth, and design teams to align ad creatives with brand goals.
- Explore emerging ad platforms to diversify performance channels. Innovation & Scaling Stay updated on platform changes, new ad formats, and industry best practices.
- Drive experiments to identify scalable acquisition strategies.
- Regularly report on campaign performance and recommend actionable improvements.
Requirements
- 5+ years of hands-on experience managing high-performance campaigns.
- Advanced knowledge of Meta Ads Manager and Google Ads (Search, Display, Shopping, YouTube). Strong understanding of tracking, attribution models, and analytics platforms (Google Analytics, GA4, Looker, etc.).
- Ability to analyze large datasets and translate insights into actionable strategy. Experience with fashion/retail/lifestyle brands (preferred).
- Strong project management and communication skills.
- Bonus if you have Ownership of multi-million-dollar media budgets.
- Opportunity to scale performance marketing for a fast-growing lifestyle/fashion brand. Competitive salary and performance-based incentives.
- A collaborative, innovative, and high-growth work environment.
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