
Performance Marketer
1 week ago
Job Title: Performance Marketer
Experience: 2 – 3 Years
Location: Kochi
Job Description:
We are looking for a skilled Performance Marketer to join our in-house marketing
team. The ideal candidate will be responsible for planning, executing, and optimizing
digital marketing campaigns across various channels to drive measurable results.
Key Responsibilities:
Plan, execute, and manage paid advertising campaigns on platforms such as
Google Ads, Facebook Ads, LinkedIn, and others.
Monitor, analyze, and optimize campaign performance to maximize ROI and
meet business objectives.
Handle end-to-end campaign management, from strategy development to
reporting.
Conduct keyword research, audience segmentation, and competitor analysis.
Manage daily budget allocations and bidding strategies for different campaigns.
Track key performance metrics, generate reports, and provide actionable
insights.
Collaborate with the creative team to develop ad copies, creatives, and landing
pages.
Stay updated with the latest industry trends and tools in digital marketing.
Key Requirements:
2 – 3 years of hands-on experience managing performance marketing
campaigns.
Proven experience managing campaigns with significant budget spends
Strong analytical skills and ability to interpret data to drive decisions.
Experience with tools such as Google Ads, Face book Business Manager,
Google Analytics, SEMrush, etc.
Excellent understanding of campaign KPIs, conversion tracking, and attribution
models.
Strong communication skills and ability to work in a collaborative environment.
Prior work experience in a reputed agency or a mid to large-sized organization is
highly preferred.
Preferred Qualifications:
Google Ads & Analytics certification (preferred but not mandatory).
Ability to work independently and manage multiple projects.
Good understanding of SEO, CRO, and landing page optimization.
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