Digital Marketing Executive: Social Media

2 days ago

Mumbai, Maharashtra, India Fintoo Full time ₹ 1,80,000 - ₹ 2,40,000 per year

Location:
 Mumbai (Work from Office)

Experience:
 1–2 years

Salary Range:
 ₹15,000 – ₹20,000 per month

Immediate Joiner Preferred

Key Responsibilities

  • Manage and execute social media marketing activities across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.)
  • Plan, schedule, and publish engaging posts in alignment with the monthly content calendar
  • Write creative ad copies, captions, and thought-leadership content relevant to the finance and consulting domain
  • Script, coordinate, and assist in short-form video content creation (Reels, Shorts) including basic editing and visual optimization
  • Conduct 
    Online Reputation Management (ORM)
     – monitor brand mentions, competitor activities, and analyze brand voice
  • Collaborate cross-departmentally (design, product, advisory, HR) for campaign alignment and consistency
  • Support in 
    Employer Branding
     initiatives to build internal and external brand advocacy
  • Assist in app marketing campaigns (bonus responsibility)

Desired Skills & Qualities

  • Graduate in 
    BBA (Marketing)
    , 
    Mass Media
    , or equivalent field; marketing certifications are a plus
  • Strong understanding of social media trends, storytelling, and audience engagement
  • Research-oriented, analytical thinker with an 
    "Ask More – Learn It All"
     mindset
  • Tech-savvy and AI-enthusiast with an interest in experimenting with new marketing tools
  • Comfortable working in a 
    startup ecosystem
    , adaptable to new challenges, and proactive in execution
  • Excellent communication, creativity, and coordination skills

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