Performance Marketing Associate

2 days ago


Bengaluru, Karnataka, India Bhanzu Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About the organization:

Bhanzu is a Math EdTech company that has recently raised seed funding from a reputed venture and is rapidly scaling across geographies with online live classes and games.

Website -

Role: Performance Marketing Executive

Location: Bangalore, HSR Layout.

Responsibilities:

  • Work on the creation, execution, and maintenance of PPC Ads campaigns in Google ads.
  • Generate qualified leads according to the provided targets
  • Proficiency in Keywords research and keywords competition Analysis
  • Knowledge of Analytic tools like Google Analytics, Appsflyer, etc.
  • Conduct A/B testing for social media and various ad campaigns
  • Manage and report on budget planning/performance of ad campaigns
  • Work on calculating and reporting on matters related to ad ROI, CPL, and similar parameters related to the ad campaigns
  • Perform and report on ad quality analysis
  • Create a campaign expense sheet on a timely basis
  • Work on implementing automation techniques on emerging trends
  • Execute the strategies for the formation and placement of various lead magnets on various websites and social media channels
  • Create, design, execute, monitor, and analyze successful email marketing campaigns
  • Execute message campaigns through automation tools
  • Monitor, respond and engage with the online community daily

Qualifications:

  • A Bachelor's degree is a must
  • Should be ready to work from the office in Bangalore from Monday to Saturday.
  • Should be good with the basics of Excel


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