Digital Marketing

2 weeks ago

Bengaluru, Karnataka, India Pentagon Space Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Company Overview

Pentagon Space, founded in 2020 by Mr. Ravi Shankar Aradhya, has rapidly gained recognition in the online education sector by addressing the need for upskilling in the tech industry. The company offers courses in niche technologies, such as Java Full Stack, Python Full Stack, and more, ensuring career success for tech professionals and freshers. With over 3,214 hiring partners, Pentagon Space places a significant number of students monthly. Headquartered in Bangalore, this dynamic company connects talents with opportunities.

Job Overview

Pentagon Space is seeking a Junior Digital Marketing professional to join our team in Bengaluru. This is a full-time position suited for candidates with 1 to 3 years of work experience. The ideal candidate will execute digital marketing strategies, focusing on building effective marketing campaigns and engaging audiences through various platforms. This role demands creativity, technical know-how, and strategic thinking to drive our brand forward.

Qualifications and Skills

  • Proficiency in social media management and the ability to create compelling and engaging content on various platforms. This is a mandatory skill.
  • Experience in content creation with a focus on aligning with brand guidelines and ensuring consistency across digital channels. This is a mandatory skill.
  • Expertise in email marketing, including crafting targeted campaigns that drive engagement and conversion. This is a mandatory skill.
  • Knowledge in paid advertising, capable of optimizing ad spend to achieve maximum ROI and enhance brand visibility.
  • Ability to manage digital marketing campaigns from inception to execution, ensuring all marketing objectives are met.
  • Understanding of brand strategy, with skills in developing initiatives that support brand growth and recognition.
  • Familiarity with marketing automation tools, aiming to streamline marketing efforts and enhance productivity.
  • A strategic thinker with analytical skills to interpret data and insights, driving informed marketing decisions.

Roles and Responsibilities

  • Develop and implement digital marketing strategies that align with the company's goals and objectives.
  • Manage social media accounts, including content planning, posting, and engaging with followers to enhance brand presence.
  • Create and execute email marketing campaigns, ensuring effective message delivery and engagement with target audiences.
  • Oversee paid advertising efforts, optimizing for budget efficiency and effectiveness across various digital channels.
  • Coordinate and manage marketing automation to drive efficient processes and improve campaign outcomes.
  • Analyze marketing data and metrics to evaluate campaign success and adjust strategies as necessary for improvement.
  • Collaborate with the content team to ensure coherence and effectiveness in messaging across all digital platforms.
  • Assist in the development of brand strategy initiatives to elevate brand perception and connectivity with target audiences.

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