Assistant General Manager- Sales

Position Overview:

The Assistant General Manager – Sales & Marketing (Cluster Level) is responsible for the overall sales and marketing strategies for a cluster of hotels within a specific geographic region or market. This key leadership role will drive revenue generation, increase brand awareness, and ensure that the properties within the cluster meet their sales and marketing objectives. The Assistant General Manager will work closely with the Resort Managers and hotel teams to develop and implement integrated sales plans, marketing campaigns, and revenue optimization strategies to maximize performance across all properties.

Key Responsibilities:1. Strategic Sales Leadership

• Develop and implement the sales and marketing strategy for the cluster, ensuring alignment with each hotel's business objectives and broader company goals.
• Identify target market segments, including corporate, leisure, MICE, and group bookings, and craft tailored sales approaches to each.
• Lead the sales efforts to increase market share, guest loyalty, and revenue per available room (RevPAR) across the cluster of hotels.
• Monitor and analyze sales performance, adjust strategies accordingly, and ensure sales targets are met.
• Direct and coordinate all sales initiatives, including direct sales efforts, travel trade, and online channels.

2. Marketing & Brand Strategy

• Oversee the marketing activities for the cluster, ensuring that all marketing initiatives are aligned with brand guidelines and effectively promote each hotel's offerings.
• Develop and execute digital marketing strategies.
• Ensure the effective use of marketing budgets to create impactful campaigns, events, and promotions that support revenue growth.

3. Revenue & Distribution Management

• Collaborate with the Revenue Management team to optimize room rates, inventory, and distribution channels, ensuring competitive pricing strategies are implemented.
• Oversee the development of promotional offers, packages, and rate plans that are aligned with market conditions and demand.
• Work closely with the e-commerce team to drive online bookings through OTAs (Online Travel Agents), direct channels, and the hotel website.

4. Business Development & Client Relationship Management

• Cultivate and manage relationships with key accounts, including corporate clients, travel agents, event planners, and group coordinators.
• Negotiate contracts with corporate clients, groups, and travel agencies to secure long-term business partnerships.
• Identify new business opportunities and revenue streams, including corporate contracts, group bookings, and special events.
• Maintain a strong presence in local and regional markets, attending networking events, trade shows, and client meetings to represent the hotels.

5. Leadership & Team Management

• Lead and mentor the sales and marketing teams across the cluster, ensuring high performance and alignment with cluster-wide goals.
• Foster a collaborative culture of teamwork and ensure that all hotels are working toward a unified vision for the cluster's sales and marketing objectives.
• Provide ongoing training and development to sales and marketing staff to improve skills and performance.
• Set clear performance goals and objectives for the sales and marketing teams, and regularly evaluate individual and team performance.

6. Market Research & Competitor Analysis

• Conduct regular market research to understand customer trends, competitor activities, and industry developments.
• Use market intelligence tools, customer feedback, and performance data to make informed decisions about pricing, promotions, and overall strategy.

7. Event Sales and Group Business Management

• Oversee the sales and promotion of event facilities, including conferences, banquets, and group bookings, ensuring that all events align with revenue goals.
• Work with hotel operations teams to ensure smooth execution of events and group bookings, ensuring customer satisfaction and repeat business.
• Develop tailored sales packages and promotions for meetings, incentives, conferences, and events (MICE), and actively promote them to key audiences.

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