Marketo Specialist

Who We Are

Vultr is on a mission to make high-performance cloud infrastructure easy to use, affordable, and locally accessible for enterprises and AI innovators around the world.  With 32 global cloud data center locations, Vultr is trusted by hundreds of thousands of active customers across 185 countries for its flexible, scalable, global Cloud Compute, Cloud GPU, Bare Metal, and Cloud Storage solutions.  In December 2024 Vultr announced an equity financing at a $3.5 billion valuation.  Founded by David Aninowsky and self-funded for over a decade, Vultr has grown to become the world's largest privately-held cloud infrastructure company.

Join Vultr

Our Demand Generation Marketing Team is seeking a Marketing Operations Specialist and Marketo expert to play an active role in supporting our demand generation campaigns to achieve our marketing funnel, sales pipeline goals, and customer communication efforts.

Working collaboratively with members of Marketing, Sales, and Business Operations, you will execute cross-channel marketing automation and reporting to support lead generation, pipeline conversation and pipeline coverage, and customer communication.

The ideal candidate is someone who not only craves data - but knows how to make it actionable; who enjoys identifying roadblocks to efficiencies and replacing them with automation; has a driving curiosity to discover what works, why, and an unrelenting desire to improve results and efficiencies.

This position will report to the Senior Director of Demand Generation & Growth Marketing and will be responsible for ensuring processes and programs are being executed with fidelity, lead goals are being met, and the quality of leads being delivered are in line with company KPIs.

What to Expect
Marketing Technology Management
Administer and optimize the marketing tech stack, including Marketo, Salesforce, Outreach, Drift, Bombora, and ZoomInfo.Ensure data flows correctly between systems to maintain accuracy and efficiency.Execute ABM and demand generation programs leveraging the marketing technology stack.Troubleshoot and resolve marketing operations issues, including lead flow, scoring, and email deliverability challenges.Campaign Execution and Optimization
Oversee key marketing operations tasks such as lead lifecycle management, scoring, routing, nurturing, segmentation, and data hygiene.Manage end-to-end email campaigns, including planning, segmentation, testing, deployment, and reporting.Develop, monitor, and optimize Marketo programs across all stages of the marketing and sales funnel.Support demand generation with attribution models and funnel optimizations to exceed lead and pipeline goals.Continuously test, analyze, and refine strategies to improve engagement, conversion rates, and program performance through A/B testing and creative optimization.Execute multi-channel marketing efforts across email, paid media, webinars, social media, content syndication, and search.Data-Driven Insights and Reporting
Build scalable processes for campaign execution, ensuring best practices in lead conversion, nurturing, and database management.Develop and maintain standardized reporting to measure campaign effectiveness, pipeline impact, and ROI.Collaborate with sales operations and business intelligence teams to align on metrics, lead flow, and goal setting.Cross-Functional Collaboration and Enablement
Establish strong relationships with sales, sales operations, and customer success teams to ensure smooth pipeline handoffs.Train go-to-market teams on marketing processes, including campaign creation, lead follow-up, and reporting, with clear documentation.Qualifications
Marketo Expert: Martech expert managing Marketo + CRM integrations, including building and optimizing lead nurture programs. Proficiency in Salesforce, Outreach, RingLead and CMS tools.Email Marketing Expertise: Advanced knowledge of email marketing, including dynamic content, automation, list management, and compliance with GDPR/SPAM laws.Multi-Channel Campaign Management: Skilled in managing campaigns across email, webinars, events, direct mail, paid social, and organic social channels.Direct Marketing & Demand Generation: Familiarity with direct marketing principles, demand generation strategies, and best practices.Marketing Analytics: Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations.Advanced Tools Proficiency: Nice to have: Advanced proficiency in Excel and experience with Tableau or SQL for data analysis.Project Management Skills: Strong project management skills with a track record of cross-team collaboration.Results-Oriented: Energetic, eager to achieve ambitious growth goals in a dynamic environment.

Vultr is committed to an inclusive workforce where diversity is celebrated and supported. All employment decisions at Vultr are based on business needs, job requirements, and individual qualifications.

Vultr regards the lawful and correct use of personal information as important to the accomplishment of our objectives, to the success of our operations and to maintaining confidence between those with whom we deal and ourselves. As such the use of various key privacy controls enables Vultr's treatment of personal information to meet current regulatory guidelines and laws.

Workforce members have the right under US state law where and when applicable and certain other privacy and data protection laws, as applicable, to: fair and equal treatment, knowing what personal data we gather and retain, for what purpose, and the ability to access and/or delete such data. You also have the right to opt out of communications from Vultr and approved third- parties at any time.

We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We welcome applications from individuals of all backgrounds and experiences, and we prohibit discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable laws.

We also take your privacy seriously. We handle personal information responsibly and follow applicable laws, including U.S. privacy rules and India's Digital Personal Data Protection Act, 2023. Your data is used only for legitimate business purposes and is protected with proper security measures.

Where allowed by law, applicants may request details about the data we collect, access or delete their information, withdraw consent for its use, and opt out of nonessential communications. For more details, please see our .

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