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Job Title: Demandbase Specialist – B2B Marketing Location: Remote Experience Required: 3+ years About the Role: We are looking for a highly skilled Demandbase Specialist with strong experience in B2B Marketing and Account-based Marketing (ABM). The ideal candidate will have hands-on expertise in creating, managing, and optimizing campaigns within Demandbase to drive engagement, generate qualified opportunities, and support account-based strategies across target accounts. Key Responsibilities: - Set up, manage, and optimize campaigns in Demandbase across display, retargeting, and engagement channels. - Plan and execute account-based marketing (ABM) campaigns in collaboration with sales teams to target high-value accounts. - Develop and implement demand generation strategies aligned with the buyer journey and business objectives. - Monitor and analyze campaign performance, providing actionable insights and regular reporting. - Conduct A/B testing, audience segmentation, and creative optimization to improve ROI and pipeline impact. - Collaborate with content, design, and sales teams to ensure campaigns align with ABM messaging and overall marketing strategy. - Manage campaign budgets and pacing effectively, ensuring spend aligns with pipeline and ROI goals. - Stay current with the latest Demandbase features, ABM trends, and B2B marketing best practices. Key Requirements: - 3+ years of experience in B2B digital marketing, with proven hands-on experience in Demandbase campaign setup and optimization. - Strong understanding of account-based marketing (ABM) and demand generation strategies. - Familiarity with programmatic advertising, paid media, and CRM/marketing automation platforms (e.g., Salesforce, HubSpot, Marketo). - Strong analytical skills with the ability to interpret data and provide actionable insights. - Ability to work collaboratively with cross-functional teams and align marketing with sales objectives. - Excellent communication, analytical, and project management skills. Preferred Qualifications: - Experience in SaaS / IT / B2B Tech industries. - Certifications in Demandbase, Google Ads, or HubSpot. - Hands-on experience with Salesforce, HubSpot, Marketo, or Pardot for campaign tracking and reporting.

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