Senior (marketo) Marketing Specialist

Description Who is USP The U S Pharmacopeial Convention USP is an independent scientific organization that collaborates with the world s top authorities in health and science to develop quality standards for medicines dietary supplements and food ingredients USP s fundamental belief that Equity Excellence manifests in our core value of Passion for Quality through our more than 1 300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe quality medicines and supplements worldwide At USP we value inclusivity for all We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth From the standards we create the partnerships we build and the conversations we foster we affirm the value of Diversity Equity Inclusion and Belonging in building a world where everyone can be confident of quality in health and healthcare USP is proud to be an equal employment opportunity employer EEOE and affirmative action employer We are committed to creating an inclusive environment in all aspects of our work an environment where every employee feels fully empowered and valued irrespective of but not limited to race ethnicity physical and mental abilities education religion gender identity and expression life experience sexual orientation country of origin regional differences work experience and family status We are committed to working with and providing reasonable accommodation to individuals with disabilities Brief Job Overview USP is completing a transition from Pardot to Adobe Marketo We re hiring a hands-on Senior Marketo Specialist to stabilize scale and continually optimize the new stack owning campaign operations data integrity email campaigns and cross-functional enablement in a highly regulated pharma industry How will YOU create impact here at USP In this role at USP you contribute to USP s public health mission of increasing equitable access to high-quality safe medicine and improving global health through public standards and related programs In addition as part of our commitment to our employees Global People and Culture in partnership with the Equity Office regularly invests in the professional development of all people managers This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments The role is a critical role in the Digital Marketing Center of Excellence at USP The individual will lead the integration of channels to and adoption of Marketo at USP The following are the main responsibilities of this role 1 Platform ownership governance Administer Marketo workspaces partitions user permissions foldering and naming conventions Build and maintain program email LP templates snippets tokens and scalable architectures for repeatable campaigns Manage and improve subscription center preference management and email deliverability best practices 2 Migration stabilization Pardot Marketo Validate the current field schema mappings and sync rules drive remediation where gaps exist Establish data normalization country state job functions titles deduplication and enrichment practices Monitor and resolve sync errors Marketo - Salesforce API failures and form submission anomalies Maintain a living audit file for incident response and rollback paths 3 Campaign build execution optimization Design and launch lifecycle nurture and trigger programs engagement streams one-to-many emails webinars events gated content e g LinkedIn Document Ads and store product flows Implement A B testing plans subject creative send time CTA frequency caps and audience logic Govern form strategy standard fields validation hidden UTM capture and cross-platform mapping Marketo forms LinkedIn Lead Gen Adjust scoring models behavioral demographic and coordinate MQL definitions and SLAs with Sales 4 Data flow CRM integrations Own the Marketo-Salesforce integration campaign member statuses lead contact account sync routing and lifecycle stages Manage integrations with LinkedIn Google and Meta Ads Enforce UTM and attribution governance partner with Analytics on dashboards Adobe Analytics GA4 Tableau and pipeline influence 5 Compliance documentation Publish SOPs playbooks and training run internal office hours to upskill marketers and sales partners Who is USP Looking For The successful candidate will have a demonstrated understanding of our mission commitment to excellence through inclusive and equitable behaviors and practices ability to quickly build credibility with stakeholders along with the following competencies and experience 4 years industry experience with degree in business engineering or equivalent 2 years hands-on experience in Adobe Marketo Engage build admin Proven ownership of end-to-end B2B campaign operations at scale program architecture nurtures scoring routing Strong data mindset field schemas normalization deduping UTM governance and troubleshooting complex sync issues Solid Salesforce CRM proficiency Leads Contacts Accounts Opportunities Campaigns member statuses routing Fluency with testing optimization reporting and translating results into next-step experiments Comfort working in a regulated B2B environment with formal approvals and audits Additional Desired Preferences Desired preferences are to showcase any additional preferred levels of expertise to perform the role Reminder any items listed in this section are not requirements nor disqualifies for candidate consideration 8 years industry experience with degree in business engineering or equivalent 4 years hands-on experience in Adobe Marketo Engage build admin Marketo Certified Expert MCE Prior experience in a Pardot Marketo migration Supervisory Responsibilities None Benefits USP provides the benefits to protect yourself and your family today and tomorrow From company-paid time off and comprehensive healthcare options to retirement savings you can have peace of mind that your personal and financial well-being is protected Note USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP