Marketo Administrator

2 days ago

India Netskope Full time

**About Netskope**: Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security. **Responsibilities**: - Ensure our Marketo instance is best in class and manages global marketing/operational requirements - Operate, configure and administer Marketo - Create functional **programs** to support marketing tactics such as Webinars, Events, Content Syndication, Paid Media and List Imports - Set up, optimize and manage third-party integrations including Salesforce, Goldcast (Webinars), Splash (Events), 6sense (ABM), (list pending aligning to MarTech roadmap) - Partner with Marketing Operations to centralize data processing and ensure a industry-standard Marketo Sync, Lead Processing and MQL Funnel Design - This will include designing, building, testing, deploying and troubleshooting workflows to process inbound leads, ensure regulatory compliance, enrich missing data points, and empower our sales team in their efforts - A key responsibility will be data management within our marketing automation platform, Marketo, to ensure high-quality leads are being enriched and routed correctly - Develop and maintain our lead lifecycle automation between Salesforce - Support regular/ad hoc inquiries on our marketing campaign and platform health, troubleshoot and isolate issues, proactively create processes and system-level procedures to prevent issues and data hygiene problems - Troubleshoot issues with data integrity - Drive/promote best practices and recommendations for content, audience segmentation, behavioral triggers, lead scoring, and reporting Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.

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