Marketo Architect

1 day ago

India Accolite Digitial Full time

**About This Role**:
If you are energized by representing an award-winning, stable and growing company in a fast moving digital transformation space, we’d like to meet you

**Responsibilities**:

- Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for lead management and B2B digital marketing efforts
- Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing and sales objectives
- Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs
- Oversee development, testing and deployment of Marketo Engage platform work completed by developers
- Provide support to development teams working on Marketo integrations
- Create Architecture and Technical specifications documents
- Serve as day-to-day Marketo technical SME to internal and client teams
- Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
- Provide support to senior team members throughout project estimation and Marketing Automation discovery / roadmapping engagements, as needed
- Provide support to internal Campaign Operations team for ongoing platform and schema optimizations, as needed

**Requirements**:

- Bachelor’s degree in Computer Science, a related business or technology field, or equivalent work experience required
- Minimum of 3 years working with Marketo and CRM systems as a Marketo Architect, with demonstrated experience leading 3+ Marketo implementation projects
- Experience serving as a Marketo Subject Matter Expert, with knowledge of various Marketo modules and capabilities: Sales Insights, Account Insights, Lead Scoring / Routing, Progressing Profiling, Account-Based Marketing, Event-Based Marketing, Campaign & Journey Automation, Dynamic Content / Personalization, Attribution Reporting, Lead & Account Analytics, etc.
- Familiarity with commonly-requested Marketo integrations and associated B2B technologies (CRM, Webinar, Sales Enablement systems)
- Marketo Certified Solutions Architect and CRM certifications preferred
- Experienced data modeler in relational database systems
- Experience writing SQL queries for Select/Insert/Update/Delete, including knowledge of multi-table joins and outer joins
- Proficiency with Apache Velocity, Munchkin, REST/SOAP API
- Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
- Solid understanding of B2B campaign management, lead / account management, audience segmentation methods, industry best practices, communication legal compliance, and downstream marketing automation analysis
- Excellent oral and written communication skills
- Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management
- Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Pardot, Eloqua, ClickDimensions, Act-On, Adobe Campaign, Salesforce Marketing Cloud, or similar)

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