Performance Marketing Specialist
14 hours ago
Job Title: Performance Marketing Specialist (3–6 Years' Experience) Location: Anushthan Idea Labs, East of Kailash Experience Required: 3-6 years Employment Type: Full-time About the Role: Anushthan Idea Labs is seeking a Performance Marketing Specialist with 3–6 years of proven, hands-on experience in running and optimizing paid campaigns across Meta, Google, OTT platforms, and e-commerce channels such as Amazon, Blinkit, Flipkart, and others. The ideal candidate is a data-driven, analytical marketer who can design, execute, and scale campaigns that drive measurable ROI across diverse digital ecosystems. Key Responsibilities: Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, OTT platforms (Hotstar, MX Player, Zee5, SonyLIV, etc.), and e-commerce platforms (Amazon, Blinkit, Flipkart, etc.). Manage campaign budgets efficiently, monitor performance metrics, and ensure delivery of targeted results. Develop and implement integrated performance marketing strategies to enhance visibility, engagement, and conversions. Collaborate with design, content, and analytics teams to create compelling ad creatives, landing pages, and product listings. Conduct A/B testing and analyze data to continuously optimize campaign performance. Monitor market trends and platform updates to stay ahead of the competition. Required Skills & Experience: Minimum 3 years of proven experience in digital performance marketing. Demonstrated expertise in Meta Ads Manager, Google Ads, OTT advertising, and e-commerce ad management (Amazon Sponsored Ads, Blinkit promotions, etc.). Strong understanding of audience segmentation, bidding strategies, conversion optimization, and marketplace advertising algorithms. Experience using tools like Google Analytics, Tag Manager, Data Studio, and ad tracking platforms. Excellent analytical skills with the ability to interpret data and generate actionable insig
Job Types: Full-time, Permanent
Pay: ₹30, ₹60,000.00 per month
Ability to commute/relocate:
- East of Kailash, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- total work: 3 years (Preferred)
Work Location: In person
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