Digital and Media lead

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Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

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Lenovo - Digital Media Lead Position Overview: The Digital Media lead is responsible for leading Lenovo's digital media strategy and execution across all digital platforms. This role drives Martech, paid, owned, and earned media efforts to ensure consistent brand messaging and performance-driven campaigns for Consumer and Commercial business segment.

Key Responsibilities

• Digital Media Strategy
• Develop and lead Lenovo's regional digital media strategy aligned with overall marketing and business objectives.
• Define channel mix and media investment strategy across paid search, social, display, video, programmatic, influencer, and emerging digital formats.
• Identify new opportunities in digital marketing trends, tools, and partnerships.
• Media Planning and Buying
• Oversee end-to-end media planning and buying processes in collaboration with media agencies.
• Optimize budgets across platforms for maximum ROI and efficiency.
• Ensure adherence to brand safety, data privacy, and compliance standards in media buying.
• Performance Marketing – Demand generation
• Drive results through performance media campaigns.
• Monitor KPIs and use analytics for data-driven decision-making and optimizations.
• Technology (Martech) Innovation
• Platform Enhancements o Identify new technology initiatives on existing platforms to enhance performance. o Explore and implement new digital avenues to drive higher call volumes, leads, and engagement.
• Martech Implementation o Collaborate with external partners for new martech products adoption.
• Campaign Management
• Lead cross-functional teams to plan and execute integrated campaigns across platforms.
• Manage timelines, asset development, tracking setup, and go-live coordination.
• Ensure brand consistency and creative excellence in all media placements.
• Agency and Vendor Management
• Manage relationships with media agencies, DSPs, ad networks, and platform partners.
• Evaluate agency performance and negotiate contracts and scopes of work.
• Data Analytics
• Oversee campaign reporting, insights, and dashboards.
• Conduct post-campaign analysis and derive actionable insights to inform future strategies.
• Collaborate with analytics and BI teams to track ROI, media attribution, and customer journey mapping.
• Team Leadership and Stakeholder Collaboration
• Build and manage a high-performing digital media team.
• Align with internal stakeholders including brand marketing, product, eCommerce, and regional teams.
• Act as the digital media subject matter expert in executive meetings and planning sessions.
• Social Media Management (Lenovo owned handles)
• Strategy Planning: Define content themes, audience targeting, and platform-specific goals.
• Collaborate with agency partner and internal teams to develop engaging visuals, copy, videos, and campaigns.
• Plan and automate posts for consistent brand presence, community management
• Campaign management and performance Tracking: Analyze metrics like reach, engagement, and follower growth.
• Online Reputation Management (ORM)
• Monitoring and reporting, track brand mentions, reviews, and online conversations.
• Collaborate with external partner for response management, address reviews and feedback.
• Crisis Management - handling of PR issues and negative sentiments swiftly.
• Insights Reporting: Provide regular reputation analysis and improvement recommendations.
• MarTech Stack Management
• Manage and optimize the marketing technology stack to enable data-driven, automated, and personalized digital campaigns.
• Oversee data integration, campaign automation, performance tracking, and compliance.
• Support customer experience, cross-functional collaboration, and innovation to drive marketing efficiency and ROI.

You're The Right Fit If

• 10-12 years of hands-on digital marketing experience with strong technical knowledge. Experience of working in B2C B2B industry (tech. category /agency) is desirable.
• Experience in omni channel Media campaign execution is a must
• Tech/digital savvy, knowledge of SEO, SEM, MarTech stacks, cookies/pixel tracking, and CDP integration
• Strong Communication and influencing skills
• Strong stakeholder management skills

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.