Paid Media Specialist

2 weeks ago

Bengaluru, Karnataka, India RDS Digital Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Company Overview

RDS Digital is a creative digital marketing agency based in Bangalore, India. Our mission is to assist startups in growing their digital presence effectively. We are dedicated to creating strong digital strategies to attain the best results with a focus on return on investment. Operating with the motto "As you grow, we grow," we prioritize our clients' needs to build a robust digital presence, generate high-quality traffic, and convert them into valuable leads. Learn more at RDS Digital.

Job Overview

We are seeking an experienced Paid Media Specialist for a mid-level, full-time position in Bangalore Urban. This role is ideal for an individual passionate about digital marketing and looking to significantly impact our clients' growth. You will be responsible for developing and executing paid media campaigns and ensuring alignment with our clients' business objectives.

Qualifications and Skills

  • Proficiency in Google Ads, enabling effective management and optimization of ad campaigns. (Mandatory skill)
  • In-depth knowledge of display advertising with the ability to strategize and execute effective display campaigns. (Mandatory skill)
  • Experience in conversion tracking to evaluate campaign performance and optimize accordingly. (Mandatory skill)
  • Proven ability in audience segmentation to deliver targeted ad campaigns with higher engagement rates.
  • Familiarity with the Facebook Ads Manager for creating and managing Facebook ad campaigns effectively.
  • Strong PPC strategy development skills to enhance campaign effectiveness and return on investment.
  • Experience in analyzing data and using insights to inform decisions and create impactful advertising strategies.
  • Exceptional communication skills to effectively collaborate with team members and clients, ensuring the alignment of goals.

Roles and Responsibilities

  • Develop and manage paid media campaigns across various digital channels to meet clients' business objectives.
  • Conduct thorough research to identify target audiences and optimize campaigns for maximum reach and engagement.
  • Monitor and analyze campaign performance data to make informed adjustments and recommendations for improvement.
  • Collaborate with the creative team to develop engaging and effective ad creatives that align with campaign goals.
  • Implement and manage conversion tracking to evaluate the success of campaigns and drive strategic decisions.
  • Create detailed reports on campaign performance and deliver insights to clients and stakeholders for ongoing improvement.
  • Stay updated with the latest industry trends and digital marketing strategies to maintain a competitive edge.
  • Work closely with the marketing team to ensure campaigns are aligned with broader marketing strategies and objectives.

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