Digital Media Strategist

1 day ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 1,04,000 - ₹ 1,30,878
Job Title

Digital Media Strategist

About the Role

We are seeking a Digital Media Strategist to lead end-to-end programmatic engagements, actively managing advertisers' media performance across operated and owned placements.

Key Responsibilities
  • Implement programmatic media strategies, conduct continuous audience and media research, execute programmatic buys, create performance reports, and implement optimizations.
  • Create, activate, and manage campaigns across DSPs, maintaining a deep understanding of campaign management and optimization strategies.
  • Provide detailed account analysis and campaign updates to ensure delivery of performance for advertisers' goals.
  • Evaluate inventory sources, data, analytics solutions, and technology platforms options in the marketplace, developing roadmaps to help clients achieve their programmatic media objectives.
  • Lead consultative engagements by collaborating with internal stakeholders, advertisers, and their marketing agencies to contribute strategic insights.
Requirements
  • Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges.
  • Have a core operational understanding of critical programmatic campaign components such as brand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity.
  • Be extremely detail-oriented, able to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and work effectively under pressure.
  • Engage consistently with partners & stakeholders to better understand their needs and drive solutions based on those needs.
  • Responsible for overall category delivery pacing & performance.
  • Accountable for MOM overall category operational health rate which includes KPI, error-free execution, incremental sales, upsell revenue etc.,
  • Work in alliance with all team members and thereby bring in consistency with performance for top critical accounts of the category.
  • Involve actively in category-specific practices discussion with manager and contribute towards process improvisation.
  • Participate in training & development planning program for new hires.
  • As SME, will be the first point of contact for partners and stake holders for any trading related queries which includes process, QA, platform troubleshooting etc.,
  • Willing to work on extended business projects in collaboration with other marketing digital teams.
Qualifications
  • Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty.
  • Minimum 8-10 years of experience in digital programmatic marketing.
  • Minimum of 3-5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs.
  • Team player and keen to share knowledge with peers, contributes/respects own ideas and those of others equally.
  • Solid understanding of omni-channel paid media practices to create cohesive, customized programs for customers.
  • Experience with media planning and forecasting across entire digital media program.
  • Ability to manage multiple responsibilities in fast-paced environment.
  • Previous experience managing large media accounts at paid media agency. Passionate about media, data, analytics and technology.
  • Experience in understanding & performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.

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