Lead Associate-Analytics

WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400+ clients with the help of our 44,000+ employees.

Job Description: Lead Associate, Consumer Insights and Primary ResearchPosition Overview: We are seeking a highly skilled and motivated Lead Associate to join our Consumer Insights and Primary Research team. The ideal candidate will be responsible for translating complex business questions into data-driven analytical solutions, driving innovation, and delivering impactful insights to address client needs.Key Responsibilities:Research and Analysis:
• End to end management of research studies, including idea screening, concept testing, ad testing, ad effectiveness test, pre/post product development studies.
• Translate complex business questions into data-driven analytical solutions.
• Develop or provide input in designing research briefs.
• Design and review questionnaires to ensure they meet research objectives.
• Analyze consumer reviews, focus group transcripts, and other qualitative data using generative AI tools.
• Work with tools such as SPSS, MS Excel, Mintel, BPS, Circana data, DIY research tools, Numerator (plus to have).
• Synthesize complex datasets from primary and quantitative research into actionable insights.
• Implement and apply methodologies including:o Concept Testing & Brand Health/Equity Studieso Monadic Testingo Flavor Testingo Claim Testingo Need assessment studyo Whitespace researcho Attitude & usage studyInsight Generation:
• Craft compelling insights, recommendations, and strategic solutions to drive innovation.
• Identify opportunities for innovation and contribute to the growth of the innovation and incubation department.Project Execution and Delivery:
• Take hands-on ownership of project delivery, ensuring high-quality outcomes.
• Own and drive projects independently while managing vendors, partners, and stakeholders.
• Deliver impactful presentations (emails, conference calls, Word documents, PowerPoint decks) to address client needs.Top Skills Required:
• New product development framework
• Product concept testing
• MaxDiff, TURF, and brand tracking studies
• Stakeholder Management
• Client Management
• Primary Research
• Quantitative (majorly)
• Qualitative research
• Presentation skills
• Insight generation
• Circana data analysis
• Brand equity and brand health tracking
• Segmentation understanding
• Questionnaire design, presentation
• Research design
• Focus group analysis
• Meta-analysis or curationQualifications:
• 7+ years of Proven experience in primary market research & consumer insights.
• MBA/PGDM from Marketing
• Proficiency with analytical tools such as SPSS, MS Excel, Mintel, BPS, Circana/IRI or Nielson ID data.
• Strong ability to synthesize complex data into actionable insights.
• Excellent communication and presentation skills.
• Familiarity with generative AI tools for qualitative data analysis.
• Strong project management skills with the ability to manage multiple stakeholders.Personal Attributes:
• Innovative thinker with a strategic mindset.
• Detail-oriented with strong analytical skills.
• Ability to work independently and take initiative.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

Any post graduation