Performance Marketing lead generation Associate

4 weeks ago

Gurgaon, Haryana, India Upriver Full time
Job Description

Position: Performance Marketing Lead Generation Associate

Location: Gurgaon (Work from Office Full-Time)

Experience Required: 1 year (must have hands-on experience running lead gen campaigns in the real estate sector)

About the Role:

We are looking for a Performance Marketing Associate with prior experience in real estate lead generation. The ideal candidate is someone who understands the nuances of real estate audiences, lead quality expectations, and the importance of budget efficiency in high-ticket campaigns. You must be well-versed in running performance-driven campaigns on platforms like Google, Meta, and LinkedIn.

Key Responsibilities:

- Plan and execute lead generation campaigns specifically for real estate projects on platforms like Meta (Facebook & Instagram), Google Ads, and LinkedIn
- Optimize landing pages, creatives, and targeting strategies to generate qualified leads
- Analyze performance metrics like CPL, conversion rate and iterate on strategies accordingly
- Coordinate with the sales/CRM team to ensure proper lead handover, qualification, and tracking
- Conduct A/B testing on ad creatives, formats, and targeting options
- Monitor daily performance, manage campaign budgets, and ensure cost-efficiency
- Stay updated with real estate ad trends, platform changes, and compliance rules
- Prepare detailed campaign reports and insights for internal reviews

Requirements:

- 1-4 year of experience in performance marketing with real estate clients
- Proven success in running high-quality lead generation campaigns
- Strong grasp of audience segmentation, retargeting, and funnel strategy
- Proficiency in tools like Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager
- Experience with CRM tools and landing page builders like HubSpot, Unbounce, or similar
- Strong data analysis skills with Excel/Google Sheets
- Good communication and coordination abilities with internal and external teams
- Ability to handle multiple campaigns simultaneously and meet lead targets

Why Join Us

- Work with leading real estate developers and marketing teams
- Run real, high-budget campaigns with clear ROI goals
- Exposure to end-to-end campaign strategy, including creative direction, targeting, and reporting
- Be part of a collaborative, fast-paced team that values ownership and performance

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