Head of Marketing

13 hours ago

Chennai, Tamil Nadu, India Shree Consultants Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role Overview:

As the Head of Marketing, you will own the end-to-end marketing strategy, brand positioning, and growth roadmap. You will drive acquisition, retention, and brand building, while ensuring marketing investments deliver measurable business outcomes.

Key Responsibilities:


• Define and execute GTM strategy for new products and campaigns.


• Build brand visibility and recall through PR, partnerships, and integrated marketing efforts.


• Own customer acquisition and retention targets, balancing CAC with long-term LTV.


• Lead cross-functional collaboration with product, sales, and leadership teams.


• Identify, evaluate, and adopt Mar Tech/AI tools to improve efficiency and outcomes.


• Mentor and manage the marketing team, ensuring alignment to growth objectives.

Skills & Experience:


•
 7–12 years of experience in growth/brand marketing, preferably in B2C or fintech/startup environments.


• Proven track record in reducing CAC, driving brand growth, and managing large-scale campaigns.


• Strong understanding of digital marketing, analytics, and customer lifecycle management.


• Excellent leadership, communication, and partnership-building skills

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