Marketing Automation
1 week ago
About Company:Global content technology and data solutions company that provides services in EdTech, research, and data analytics to clients across various industries.
Job Title: Marketing Automation
Location:Remote
Experience:7+ years
Key Responsibilities:- Develop and execute comprehensive marketing automation strategies using Marketo, with over 7 years of hands-on experience in campaign design, nurture programs, lead scoring, and reporting.
- Leverage 5+ years of Salesforce experience, with proven knowledge of Marketo/SFDC integration configuration and best practices.
- Collaborate with global marketing and sales teams to support pipeline growth and customer engagement through targeted, data-driven campaigns.
- Translate complex business requirements into scalable technical specifications and operational processes.
- Monitor campaign and program performance, delivering actionable insights through robust reporting and analysis.
- Manage multiple, high-priority projects simultaneously while maintaining exceptional attention to detail and meeting tight deadlines.
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