Retail Sales Manager
10 hours ago
Retail Manager – Bodycraft SalonsRole Summary
The Retail Manager will be responsible for driving retail product sales across all Bodycraft salons through strong data analytics, retail selling performance, visual merchandising excellence, and close collaboration with brand partners. This is a pure sales + analytics + visual merchandising role, with no involvement in salon operations.
Key Responsibilities – Retail Sales & Performance
Achieve monthly and quarterly retail sales targets across all Bodycraft salons.
Drive key KPIs: Retail % of service, bill conversion, per-bill retail value, stylist productivity.
Analyse outlet/SKU/category data to identify gaps and opportunities.
Build corrective action plans for low-performing salons.
Manage target setting, PI, incentives, and productivity tracking.
Key Responsibilities – Data, MIS & Sales Tracking
Maintain dashboards: daily trackers, weekly MIS, monthly performance.
Analyse trends using productivity, sale-through, variance analysis.
Track Inside Sales & Outside Sales.
Present insights and action plans to leadership.
Key Responsibilities – Retail Visual Merchandising
Own retail visual merchandising for all outlets.
Maintain premium displays, hygiene, brand alignment.
Plan monthly themes & hero SKU placement.
Ensure VM assets, testers, POP materials from brands.
Procurement & Stock Planning
Work with Supply Chain for retail product procurement.
Ensure availability of top-selling SKUs.
Forecast stock with brand partners.
Vendor / Brand Management
Manage strong relationships with all brand partners.
Align on launches, promotions, training.
Ensure testers, VM support, right product mix.
Skills & Competencies
Strong data analysis ability.
High proficiency in Excel, MIS, and KPI dashboards.
Knowledge of Targets, PI, Incentives, retail trackers.
Inside/Outside sales understanding.
Strong VM skills.
Vendor/brand management.
Excellent communication & execution discipline.
Experience
4–7 years in retail sales (beauty/salon/wellness/FMCG/fashion preferred). Experience in multi-outlet retail, procurement coordination, or brand partnerships preferred.
Consultant Brief – Summary
Bodycraft is hiring a Retail Manager to drive retail product sales across its salon network. This role is 100% sales + data + visual merchandising. It is NOT operations, NOT marketing.
Ideal Candidate Expectations
Strong data-driven mindset.
Retail experience across 10–30 outlets.
Capability in targets, KPIs, PI, incentives.
Inside & outside sales management.
Strong VM & vendor management skills.
Ability to lead multi-outlet retail execution.
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