Senior Analyst – Digital Marketing

1 week ago

Gurgaon, Haryana, India JLL Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Responsibilities:

  • Develop, implement, and optimize paid media campaigns across search, social, display, video & programmatic platforms
  • Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI
  • Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting
  • Analyze campaign performance data and provide actionable insights to improve results
  • Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc.
  • Should be able to connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives
  • Forecast, track, and report on key performance metrics against campaign objectives
  • Stay current with industry trends, platform updates, and best practices in paid media
  • Collaborate with cross-functional teams to ensure alignment with overall marketing strategy
  • Monitor competitive activity and identify new opportunities in the paid media landscape
  • Manage relationships with media vendors and platform representatives

Requirements:

  • 3-5 years of experience in digital marketing with a focus on paid media
  • Advanced knowledge & expertise in bidding strategies (manual CPC, enhanced CPC, target CPA, target ROAS, maximize conversions etc.)
  • Proven experience in media planning and buying across multiple channels
  • Strong analytical skills with proficiency in campaign optimization and performance analysis
  • Experience with major advertising platforms including Meta Ads, LinkedIn Advertising, and programmatic platforms
  • Working knowledge of analytics tools such as Google Looker studio, Analytics and Google Tag Manager
  • Excellent communication skills and ability to translate complex data into actionable insights
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

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