Marketing Representative
6 days ago
Role & responsibilities
Here is a breakdown of the roles and responsibilities of a Marketing Executive and Marketing Manager in the medical services and hair and skin care product sectors:
1. Marketing Executive Roles & Responsibilities
General Focus:
- Execute marketing strategies
- Handle promotional activities
- Support brand awareness and sales growth
- Direct communication with clients, vendors, and end-users
In Medical Services:
- Promote healthcare services like clinics, hospitals, diagnostics, or wellness programs
- Plan local awareness campaigns (health camps, seminars, community outreach)
- Coordinate with doctors and staff to ensure service promotion is aligned with practice goals
- Support CRM and digital marketing for patient acquisition and retention
- Manage content for patient education (leaflets, social media, videos)
In Hair & Skin Products:
- Promote dermatological, cosmetic, or cosmeceutical products (shampoos, serums, creams)
- Organize product demonstrations and sampling activities
- Coordinate with dermatologists, salons, and influencers for endorsements
- Create product literature and distribute to retailers or clinics
- Handle direct customer feedback and queries on social media or offline
Tactical Tasks:
- Daily reporting of campaigns
- Monitor market trends and competitor activities
- Distribute marketing materials to doctors, clinics, and retail outlets
- Track KPIs (e.g., lead generation, campaign performance)
2. Marketing Manager – Roles & Responsibilities
General Focus:
- Develop and oversee strategic marketing plans
- Lead marketing teams and allocate budgets
- Analyze performance data to guide decision-making
- Work closely with product, sales, and R&D teams
In Hair & Skin Products:
- Oversee product launch strategies (targeting dermatologists, salons, e-commerce)
- Define go-to-market strategy including pricing, packaging, and promotions
- Build influencer partnerships and oversee UGC (User-Generated Content) campaigns
- Lead customer segmentation, competitive analysis, and product positioning
- Liaise with R&D and packaging teams to meet market demand and regulatory standards
Strategic Tasks:
- Allocate and optimize marketing budgets
- Track ROI of campaigns across different channels (online/offline)
- Conduct market research for new trends in skin & haircare
- Lead and train marketing executives or field force
Interested can share their CV to or contact on
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