Marketing Representative

5 days ago

Hyderabad, Telangana, India Talent21 Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role & responsibilities

Here is a breakdown of the roles and responsibilities of a Marketing Executive and Marketing Manager in the medical services and hair and skin care product sectors:

1. Marketing Executive Roles & Responsibilities

General Focus:

  • Execute marketing strategies
  • Handle promotional activities
  • Support brand awareness and sales growth
  • Direct communication with clients, vendors, and end-users

In Medical Services:

  • Promote healthcare services like clinics, hospitals, diagnostics, or wellness programs
  • Plan local awareness campaigns (health camps, seminars, community outreach)
  • Coordinate with doctors and staff to ensure service promotion is aligned with practice goals
  • Support CRM and digital marketing for patient acquisition and retention
  • Manage content for patient education (leaflets, social media, videos)

In Hair & Skin Products:

  • Promote dermatological, cosmetic, or cosmeceutical products (shampoos, serums, creams)
  • Organize product demonstrations and sampling activities
  • Coordinate with dermatologists, salons, and influencers for endorsements
  • Create product literature and distribute to retailers or clinics
  • Handle direct customer feedback and queries on social media or offline

Tactical Tasks:

  • Daily reporting of campaigns
  • Monitor market trends and competitor activities
  • Distribute marketing materials to doctors, clinics, and retail outlets
  • Track KPIs (e.g., lead generation, campaign performance)

2. Marketing Manager – Roles & Responsibilities

General Focus:

  • Develop and oversee strategic marketing plans
  • Lead marketing teams and allocate budgets
  • Analyze performance data to guide decision-making
  • Work closely with product, sales, and R&D teams

In Hair & Skin Products:

  • Oversee product launch strategies (targeting dermatologists, salons, e-commerce)
  • Define go-to-market strategy including pricing, packaging, and promotions
  • Build influencer partnerships and oversee UGC (User-Generated Content) campaigns
  • Lead customer segmentation, competitive analysis, and product positioning
  • Liaise with R&D and packaging teams to meet market demand and regulatory standards

Strategic Tasks:

  • Allocate and optimize marketing budgets
  • Track ROI of campaigns across different channels (online/offline)
  • Conduct market research for new trends in skin & haircare
  • Lead and train marketing executives or field force

Interested can share their CV to or contact on

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