eCom Performance Marketing Executive

2 weeks ago

Mumbai, Maharashtra, India UNILEVER Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: eCom Performance Marketing Executive

Work Location: Mumbai HQ

Function: Customer Development, eCom

ABOUT UNILEVER:

Be part of the world's most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we'll work to help you become a better you

ROLE CONTEXT: We are looking for a Performance Marketing Specialist who will be a part of HUL's E-commerce team based at Andheri, Mumbai HO. He/she will be responsible for running performance marketing campaigns across key e-commerce platforms, including Amazon and Flipkart.

The right candidate should be able to:

  • Analyse large data sets and identify trends and insights
  • Measure the right KPIs either directly or indirectly for on/off-platform paid/organic activities
  • Identify the levers of growth and optimize paid media plans to maximize sales output
  • Manage and execute the experiment pipeline and codify learnings
  • Distil audience cohorts and deploy them on the applicable platforms to measure their relative performance
  • Maintain reports of the relevant metrics and share them with the right stakeholders at the right cadence
  • Analyse large data sets and identify trends and insights
  • Measure the right KPIs either directly or indirectly for on/off-platform paid/organic activities
  • Identify the levers of growth and optimize paid media plans to maximize sales output
  • Manage and execute the experiment pipeline and codify learnings
  • Distil audience cohorts and deploy them on the applicable platforms to measure their relative performance
  • Maintain reports of the relevant metrics and share them with the right stakeholders at the right cadence

KEY SKILLS REQUIRED:

Must have experience in either –

  • Analytics
  • Digital marketing
  • running customer acquisitions/retention campaigns for small start-ups

Qualifications & Skill Requirements:

  • Proficiency in MS Excel, MS PowerPoint
  • Preferably 2-4 years of work experience
  • Paid platform management knowledge of platforms like Amazon (AMS), Flipkart, Google etc. will be preferred
  • Collaboration and strong stakeholder management skills are a must.

Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.

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