Director of Marketing

About Frontier

Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 380-person company that has most of our team in India and the Philippines. A few years ago, Fresh Prints started helping other fast-growing companies build their teams. We got so good at it that we decided to spin out a new company to focus exclusively on that and call it Frontier.

Here at Frontier, we help companies grow full-time, cross-functional teams abroad. We hire the smartest people, and we place them in the best companies. We have placed over 800 hires across 50 different US-based startups and high-growth companies. 

About the Client:

100x Hospitality is a global experiential events and hospitality group that specializes in creating immersive, once-in-a-lifetime experiences for fans and artists alike. They offer VIP programs, curated travel packages, and logistical support for concerts, festivals, and destination events. By collaborating with top-tier artists, 100x Hospitality aims to connect fans more deeply with the music they love, ensuring every detail is thoughtfully designed to enhance the overall experience.​

Role Overview

We're looking for a Director of Marketing to lead the marketing strategy and execution across 100x Hospitality's two core business verticals:

• 100x Presents (owned and operated live music events)
• Artist & Event Services (VIP and travel packages tied to artist tours and special events)

This is a senior-level role reporting directly to the executive team. The ideal candidate is a proactive, entrepreneurial marketer with experience across performance marketing, brand building, and team leadership. You'll audit and rebuild marketing frameworks, execute integrated campaigns, and use data-driven insights to drive measurable growth.

This isn't just about running campaigns — it's about shaping brand identity, scaling operations, and building a marketing engine that connects fans to unforgettable experiences.

Core Responsibilities
Strategic Leadership & Execution

• Audit current marketing systems and frameworks within the first 30–60 days.
• Rebuild playbooks and frameworks tailored to both 100x Presents and Artist Services.
• Develop and execute annual marketing plans that support brand and revenue goals.
• Identify scalable growth opportunities through trend analysis and performance data.
• Champion the use of AI tools and automation to improve efficiency and creative output.
• Collaborate with the executive team to align marketing with overall business goals.
  
  

Campaign Development & Execution

• Lead integrated campaigns across email, social, digital, PR, paid media, and traditional channels.
• Own campaign calendar, creative briefs, content production, and asset delivery.
• Manage creative development, email deployment, and ad execution directly when needed.
• Ensure ownership, timeliness, and high-quality execution across all campaign touchpoints.
  
  

Lifecycle & Retention Marketing

• Build year-round engagement and retention strategies.
• Execute automated flows, loyalty programs, and segmentation strategies.
• Enhance CRM personalization to improve retention and rebooking.
  
  

Performance Reporting & Optimization

• Track and report on KPIs including acquisition, retention, revenue, and ROI.
• Translate data into actionable insights to optimize campaigns.
• Test and iterate to continually improve messaging, offers, and channels.
  
  

Brand & Creative Oversight

• Uphold brand standards across all creative outputs and live event activations.
• Maintain and evolve brand voice for both 100x Presents and Artist Services.
• Oversee creative asset development (photography, video, experiential applications).
  
  

Team & Vendor Management

• Lead and mentor a marketing team.
• Manage contractors and agency partners (creative, digital, media, PR).
• Ensure operational clarity, alignment, and accountability across teams.
  
  

Onsite Event Execution

• Oversee onsite marketing, including guest communications, social, press, and signage.
• Partner with artist marketing teams and external vendors.
• Manage real-time content delivery and emergency communications.
  
  

Ideal Traits

• Strategic yet hands-on - equally comfortable planning and executing.
• Highly proactive, entrepreneurial, and solutions-oriented.
• Organized and process-driven, with a systems mindset.
• Strong communicator - able to simplify complex ideas into clear messages.
• Calm under pressure and thrives in a fast-paced environment.
• Balances creativity with data-driven decision-making.
  
  

Must-Have Skills & Tools

• 7–10+ years of marketing experience, ideally in live events, entertainment, travel, or hospitality.
• Proven experience executing full-cycle campaigns and building structured workflows.
• Strong background in data analysis, CRM tools, email platforms, and paid media channels.
• Experience leading teams and managing external agencies.
• Excellent writing, communication, and content production skills.
• Familiarity with tools such as Asana, Mailchimp, Satisifi Labs (AI), Tixr, FileMaker, or similar systems.
  
  

Other Details

• Location: Fully remote
• Work Schedule: Full-time, 9 AM - 6 PM ET.

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