Director (Digital Marketing)

1 day ago

Delhi India GLOBELANCE Full time

Job Description Primary Title: Director of Digital Marketing About The Opportunity A fast-growth player in the global talent, professional services and digital consulting sector. We deliver workforce solutions and digital transformation services that help enterprises scale teams, accelerate customer acquisition, and build measurable digital experiences. We are seeking an on-site Director of Digital Marketing in India to lead demand generation, brand performance, and paid media strategies. Role & Responsibilities - Define and execute a cross-channel performance marketing strategy (paid search, paid social, programmatic, and display) to drive qualified pipeline and measurable business outcomes. - Own media planning and budget allocation, optimizing channel mix and ROAS while ensuring alignment with commercial goals and quarterly KPIs. - Lead the India-based digital marketing team and vendor partnerships; set OKRs, mentor senior managers, and uplift operational rigor across campaigns. - Build and scale analytics-driven frameworks (attribution, conversion tracking, dashboards) to translate marketing activity into revenue and retention metrics. - Develop integrated content and SEO strategies that improve organic visibility, funnel conversion, and lead quality in target markets. - Institute testing and growth processesA/B testing, landing-page optimization, and iterative creative experimentsto continuously improve funnel efficiency. Skills & Qualifications Must-Have - Performance marketing - Search Engine Optimization - Google Ads - Meta Ads Manager - Google Analytics 4 - Marketing automation Preferred - Display & Programmatic (DV360) - A/B testing platforms (Optimizely, VWO) - CRM integrations (HubSpot, Salesforce Marketing Cloud) Benefits & Culture Highlights - Collaborative, metrics-driven environment with strong focus on career growth and leadership development. - Opportunity to build and scale digital functions across a growing India market with high ownership and visibility. - On-site role with cross-functional exposure to sales, product and delivery teams to drive end-to-end outcomes. How To Apply If you are a strategic, execution-focused leader with a track record of scaling digital acquisition and improving funnel economics, we want to hear from you. Please apply with your CV and a concise summary of a recent campaign that drove measurable business impact. Skills: digital marketing,marketing automation,performance marketing,analytics,optimization,search engine optimization,google ads

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