Associate - Marketing

4 days ago

Pune, Maharashtra, India Finarkein Full time ₹ 9,00,000 - ₹ 12,00,000 per year

At Finarkein (/fɪn'ɑ:keɪn/), we believe access to data is the ultimate equalizer. Our mission is simple: solve inefficiencies, create a level playing field, and build the rails for India's Public Digital Infrastructure (DPI). Our name comes from the Greek root word arkein, meaning "to suffice": a principle that drives everything we build.

With the government's push for Open Data Standards, we are enabling India's largest BFSI enterprises to publish, consume, and analyze financial data at scale. Our platform powers critical layers of the ecosystem: Account Aggregation, Open Credit Enablement Network (OCEN), Open Network for Digital Commerce (ONDC), and advanced AI-driven analytics - all architected to handle millions of transactions seamlessly.

Backed by Nexus Venture Partners, IIFL, Eximius Ventures, and DSP, we're scaling from 1 to 100 and beyond. At Finarkein, we don't just build products - we build impact.

If you're ambitious, curious, and want to help shape the future of financial data, this is your chance to do meaningful work at the heart of India's fintech revolution.

We're looking for a high-energy
Product Marketing Associate
who thrives in the fast-paced world of B2B SaaS + fintech. You'll be part of a lean, ambitious marketing team that's defining how Finarkein shows up across digital, offline, events, and partner ecosystems.

This role blends strategy with execution: researching markets, enabling sales, crafting impactful content, driving product launches, and ensuring Finarkein's story resonates with BFSI leaders, regulators, and the wider fintech ecosystem.

You'll work directly with the Director of Marketing and collaborate across sales, product, and leadership teams. Expect ownership, creativity, and impact from Day 1.

Responsibilities

  • Plan and run multi-channel marketing campaigns (digital, social, events, partner activations) to build brand visibility and generate pipeline.
  • Deep-dive into customer needs, industry trends, and competitor moves—translate into actionable marketing strategies.
  • Create crisp collateral, case studies, and pitch decks that help sales teams communicate Finarkein's value effectively.
  • Support new product/feature GTM plans with compelling messaging, campaigns, and content assets.
  • Collaborate with design and agency partners to deliver marketing materials
  • Track campaign performance, optimize based on data, and report outcomes to leadership.

What We're Looking For

  • 2-3 years of experience in B2B SaaS, fintech, or high-growth startups (product/brand marketing exposure preferred).
  • Strong communicator with excellent writing and storytelling skills.
  • Hands-on experience in campaign management, product/feature launches, or sales enablement.
  • High ownership mindset; thrives in fast-moving environments with tight timelines.
  • Bonus: Exposure to financial services, BFSI clients, or DPI frameworks.

Why Join Us

  • Work at the frontlines of India's fintech + DPI revolution.
  • Collaborate with visionary founders, product leaders, and BFSI pioneers.
  • Shape industry conversations through campaigns, events, and thought leadership.
  • Accelerate your career in one of India's fastest-growing B2B SaaS fintechs.

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