RMC Marketing Executive
2 weeks ago
RMC Marketing – JD (Crusher / Aggregates Industry)
Job Title: RMC Marketing Executive / Manager
Department: Sales & Marketing
Industry: Chaitra Civil Ventures LLP
Location: Field / Site Based
Job Purpose
To promote and sell Ready-Mix Concrete (RMC) produced from in-house crusher aggregates, build strong relationships with contractors and builders, and drive revenue growth by ensuring consistent orders, timely delivery, and customer satisfaction.
Key Responsibilities1. Sales & Lead Generation
- Identify potential customers in construction, infrastructure, road projects, and building contractors.
- Generate leads from site visits, market references, civil engineers, and project managers.
- Convert inquiries into confirmed RMC orders.
2. Promotion of RMC from Crusher-Based Products
- Educate customers on the quality benefits of RMC made from in-house crushed aggregates (better grading, consistency, and strength).
- Promote various concrete grades (M10–M40), design mixes, and special concrete.
- Highlight cost advantages compared to buying from outside suppliers.
3. Client Relationship Management
- Build and maintain good relationships with builders, contractors, and site engineers.
- Understand site requirements, pour schedules, and delivery constraints.
- Provide after-sales support and resolve any quality or supply issues.
4. Pricing, Quotation & Negotiation
- Prepare offers based on project requirements and negotiate pricing.
- Submit quotations, follow up, and finalize orders.
- Monitor market pricing and competitor activities (other RMC/crusher units).
5. Coordination with Plant & Dispatch
- Share daily order schedules with RMC batching plant, crusher plant, and dispatch team.
- Ensure timely transit mixer allocation and delivery planning.
- Coordinate for cube casting, technical support, and QC reports.
6. Market & Project Tracking
- Track upcoming civil, road, and infrastructure projects in the region.
- Maintain a live project database with expected concrete consumption.
- Gather information about demand for aggregates, M-sand, and RMC.
7. Billing & Collection
- Ensure timely billing and invoice submission.
- Follow up for payments and manage customer credit limits.
- Maintain records of outstanding and received payments.
8. Documentation & Reporting
- Prepare daily visit reports, order booking statements, and weekly sales MIS.
- Maintain customer database, visit logs, and quotation records.
- Report market feedback to management.
Skills Required
- Good communication and negotiation skills.
- Knowledge of crushing plant products like 20mm, 12mm, M-sand, P-sand, dust, GSB, WMM.
- Understanding of RMC process, mix ratios, slump, cube testing, and technical terms.
- Ability to generate field leads and manage customer relationships.
- Basic computer skills (Excel, WhatsApp reporting, CRM preferred).
Qualifications
- Diploma / BE in Civil or Mechanical Engineering preferred.
- MBA in Marketing (optional).
- 3–10 years' experience in RMC, aggregates, crusher industries, cement, or construction material sales.
Work Environment
- Field-intensive role with regular site visits.
- Must coordinate with crusher plant, RMC plant, QC, and dispatch teams.
- Requires working under target-driven environment.
Job Types: Full-time, Permanent
Pay: ₹20, ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
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