
Performance Marketing
2 weeks ago
We're Hiring: Performance Marketer | Meta Ads Expert
Doon Trading Academy
- India's Leading Trading Education Institute
Location:
Dehradun | Multiple Branch Locations
Experience:
2-5 Years
Department:
Digital Marketing
Industry:
Financial Education/EdTech
About Doon Trading Academy
Doon Trading Academy is India's most trusted trading education institute with multiple branches across the country. We've successfully trained 10,000+ students and maintain a 95% success rate in creating profitable traders. We're expanding rapidly and need a dynamic Performance Marketer to fuel our growth
Role Overview
We're looking for a results-driven
Performance Marketer
who specializes in
Meta Ads (Facebook & Instagram)
to generate high-quality leads across all our branches. You'll be the driving force behind our digital lead generation strategy and play a crucial role in our expansion plans.
Key Responsibilities
Lead Generation Excellence
- Plan, execute, and optimize Meta advertising campaigns across Facebook & Instagram
- Generate consistent, high-quality leads for all branch locations
- Achieve and exceed monthly lead generation targets
Campaign Management
- Create compelling ad creatives, copy, and landing pages
- Conduct A/B testing to improve campaign performance
- Manage campaign budgets effectively across multiple locations
Analytics & Optimization
- Monitor, analyze, and report on campaign performance metrics
- Optimize campaigns for maximum ROI and lowest cost per lead
- Use data-driven insights to improve conversion rates
Multi-Location Strategy
- Develop location-specific marketing strategies for different branches
- Understand local market dynamics and customize campaigns accordingly
- Coordinate with branch managers for lead handoff and tracking
What We're Looking For
Essential Skills:
- 2+ years of proven experience in Meta Ads management
- Strong track record in lead generation for education/coaching institutes
- Proficiency in Facebook Ads Manager and Business Manager
- Experience with Google Analytics, GTM, and conversion tracking
- Knowledge of landing page optimization and CRO techniques
Preferred Experience:
- Previous experience in EdTech or Financial Services industry
- Experience managing campaigns for multiple locations/branches
- Knowledge of other digital marketing channels (Google Ads, LinkedIn Ads)
- Understanding of sales funnel optimization
- Basic graphic design skills (Canva, Photoshop)
Personal Qualities:
- Results-oriented mindset with strong analytical skills
- Ability to work in a fast-paced, target-driven environment
- Excellent communication and presentation skills
- Creative thinking combined with data-driven decision making
What We Offer
Competitive Package
- Attractive salary + performance-based incentives
- Quarterly bonuses based on lead quality and conversion rates
Growth Opportunities
- Rapid career advancement in a growing organization
- Opportunity to build and lead a marketing team
- Exposure to multiple business locations and markets
Learning & Development
- Free access to our premium trading courses
- Regular training on latest digital marketing trends
- Conference and workshop attendance support
Work Culture
- Collaborative and supportive team environment
- Flexible working arrangements
- Health insurance and other benefits
Success Metrics You'll Own
- Monthly lead generation targets across all branches
- Cost per lead optimization
- Lead-to-enrollment conversion rates
- Return on ad spend (ROAS)
- Campaign performance analytics and reporting
Ideal Candidate Profile
You're perfect for this role if you:
- Have generated 1000+ leads monthly through Meta Ads
- Understand the education/coaching industry dynamics
- Can work with budgets of ₹2L+ per month
- Have experience with lead nurturing and sales funnel optimization
- Are passionate about performance marketing and staying updated with platform changes
How to Apply
Ready to take your performance marketing career to the next level?
Send us:
- Your updated resume
- Portfolio showcasing your best Meta Ads campaigns
- Brief note on your experience with lead generation
- Expected salary range
Email:
Subject:
Performance Marketer - Meta Ads Expert Application
Or apply directly through LinkedIn
Why Join Us Now?
Be part of India's fastest-growing trading education company
Shape the digital marketing strategy across multiple locations
Work with substantial budgets and see real impact on business growth
Build expertise in the booming fintech education sector
Pe
rformanceMarketing #MetaAds #FacebookAds #LeadGeneration #DigitalMarketing #StartupJobs #EdTech #Trading #Hiring #MarketingJobs #OnSite #StartupLife #DoonTradingAcademy
Doon Trading Academy is an equal opportunity employer committed to diversity and inclusion.
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