Zonal Marketing Manager

24 hours ago

Lucknow, Uttar Pradesh, India GNT Page Full time ₹ 1,80,000 - ₹ 3,00,000 per year

Job Title: Business Unit Marketing Lead (Zonal Marketing Manager)

Location: Lucknow (UP)

Job Summary:

We are looking for a highly motivated and experienced Business Unit Marketing Lead (Zonal Marketing Manager) to lead brand development, demand generation, and new product launches in Uttar Pradesh and Uttarakhand. The ideal candidate will have a strong background in revenue generation, team management, and strategic marketing with a proven track record in sales leadership and channel management.

Key Responsibilities:

  • Strategic Field Marketing: Develop and execute marketing strategies to enhance brand visibility and product reach within the assigned zone.
  • Brand Development: Drive marketing strategies to strengthen brand presence in the assigned zones.
  • Community Outreach: Lead community engagement programs to strengthen relationships with farmers, distributors, and local stakeholders.
  • Lead Generation & Campaign Execution: Plan and implement targeted events, trade shows, and promotional campaigns to generate high-quality leads.
  • Product Launches & Promotions: Coordinate cross-functional teams for successful product launches, ensuring alignment with overall business objectives.
  • Budgeting & Planning: Allocate budgets efficiently for marketing initiatives and monitor expenses.
  • Pricing Discipline: Implement competitive pricing strategies to maintain market share.
  • Scheme Customization: Develop promotional schemes tailored to different market segments. Skills & Competencies:
  • Strong leadership and people management skills.
  • Expertise in budgeting, planning, and cost control.
  • Strategic thinking with a results-driven approach.
  • Excellent communication and negotiation skills.
  • Ability to work in a fast-paced and dynamic environment.

Preferred Qualifications:

  • B.Sc. Ag and MBA/PGDM in Agribusiness, Marketing, or related field.
  • Hands-on experience in Agrochemicals or related industries.

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