Senior Product Marketing Associate

5 days ago

Gurgaon, Haryana, India ZS Full time ₹ 6,00,000 - ₹ 18,00,000 per year

We are seeking a Senior Product Marketing Associate (Demand Generation) to help power the marketing engine targeting one of our most strategic growth industries. This role will be critical in executing high-impact campaigns that build awareness, engage target accounts, and generate qualified pipeline.

This is a hands-on role for a marketer who thrives on execution excellence, data-driven insights, resourcefulness, and collaboration across teams. You will support campaign delivery across digital, events, ABM, and partner channels, ensuring programs are executed flawlessly.

What you'll do:

Youll work closely with the marketing functions and sales to ensure demand generation efforts are tightly aligned with the GTM priorities, marketing plan and pipeline goals for the industry.

Campaign execution & operations

  • Partner to execute integrated marketing programs (digital, events, email, paid media, webinars, ABM, etc.).
  • Manage campaign operations, including campaign set-up, project management, creative asset coordination, and execution timelines.
  • Support the delivery of industry-specific events (ZSs hosted and industry events, lunch & learns, executive roundtables, etc.), coordinating logistics, registrations, and follow-ups.

Demand generation & pipeline support

  • Execute nurture programs and account-based tactics to drive engagement within targeted accounts.
  • Support SDR enablement by ensuring leads are properly captured, routed, and followed up on.
  • Help monitor lead flow and campaign performance metrics to ensure industry pipeline goals are met.

Analytics & optimization

  • Help track and report on campaign performance (leads, MQLs, SQLs, pipeline contribution, etc.).
  • Provide actionable insights and recommendations for optimization (channel mix, tactics, etc.)

Collaboration & cross-functional partnership

  • Work with the Industry Marketing Manager to ensure campaigns reflect industry-specific narratives and priorities.
  • Work closely with Content and Creative teams to adapt and create campaign assets.
  • Collaborate with Sales and SDRs to maximize program follow-up and account engagement.

What youll bring:

  • 4-6 years of experience in B2B demand generation, campaign marketing, or marketing operations, ideally in SaaS, with proven ability to manage campaigns end-to-end.
  • Collaborative and proactive, with excellent communication skills and attention to detail.
  • Hands-on experience with marketing automation and CRM tools (Marketo, Microsoft Dynamics, Workfront and Monday).
  • Strong project management skills, able to juggle multiple priorities and deadlines with precision.
  • Able to operate independently, solve problems with limited oversight, and propose improvements proactively.
  • Data-driven mindset. Comfortable analyzing metrics and making recommendations.
  • On-time, high-quality execution of campaigns and events.
  • Clear and consistent reporting of campaign performance with actionable insights.
  • Strong collaboration across marketing, sales, and SDRs to maximize program impact.
  • Growing expertise in demand generation, positioning you for expanded responsibility.
  • Fluency in English
  • Client-first mentality
  • Intense work ethic
  • Collaborative spirit and problem-solving approach

How youll grow:

  • Cross-functional skills development & custom learning pathways
  • Milestone training programs aligned to career progression opportunities
  • Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

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