Area Sales Manager

2 weeks ago

Greater Kolkata Area, India GLOBELANCE Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Primary title: Area Sales Manager

About The Opportunity
Industry: Sales & Distribution — We operate in the field-sales driven Sales & Distribution sector delivering products and services across India through direct retail, distributor and channel-partner networks. This on-site role focuses on territory growth, execution excellence, and market-share expansion through structured route-to-market strategies.

Role & Responsibilities

  • Own a defined sales territory: drive revenue growth, achieve monthly/quarterly targets, and expand market share through disciplined field execution.
  • Build and manage distributor and channel partner relationships—onboard, train, and enable partners to execute promotions, merchandising, and sales plans.
  • Convert key accounts and high-potential retail outlets through targeted selling, product demonstrations, and promotional execution.
  • Use CRM to track leads, pipeline, and sales activities; prepare accurate sales forecasts and report weekly performance against KPIs.
  • Implement trade activation plans—merchandising, pricing, and in-store visibility—to improve sell-through and reduce stock-outs.
  • Monitor competitor activity and market trends; provide actionable insights to marketing and regional leadership to refine go-to-market strategy.

Skills & Qualifications
Must-Have

  • Bachelor's degree in any discipline
  • Minimum 3 years of proven experience in territory or field sales within India
  • Strong track record in distributor/channel management and key account acquisition
  • Proficiency with CRM platforms and sales reporting (experience with Salesforce preferred)
  • Ability to travel extensively within the assigned territory; valid driving license
  • Results-driven approach with demonstrated ability to meet or exceed sales targets

Preferred

  • Experience in FMCG, Consumer Durables, Pharma, or Retail distribution
  • MBA or advanced qualification in Sales/Marketing
  • Experience managing P&L or larger regional sales responsibilities

Benefits & Culture Highlights

  • Competitive base salary plus uncapped performance incentives and travel allowances
  • Field-focused training, clear career progression to Regional/Area leadership roles
  • High-autonomy, target-driven culture with supportive regional sales leadership

This Area Sales Manager role is ideal for high-energy field sales professionals who thrive on territory ownership, building strong channel partnerships, and delivering measurable revenue growth across India. Apply if you bring discipline in execution, strong commercial instincts, and a proven ability to convert retail and distributor networks into sustainable business results.

Skills: leadership,sales,retail,sales forecasting,salesforce,territory management,key account management

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