Cold Email Outreach Specialist

Company Description

At HonestAI, we specialize in turning the promise of Artificial Intelligence into practical results. We deliver tailored AI solutions and Agents to build AI-powered SaaS Tech Apps, streamline operations, personalize customer experiences, and unlock insights from data. Our team of strategists, data scientists, and engineers helps companies move from concept to deployment—fast. We focus on App Dev, end-to-end AI implementation, custom machine learning models, workflow automation, AI strategy consulting, and data infrastructure engineering. With a deep focus on usability, performance, and ROI, we ensure every implementation delivers measurable value.

We are looking for a results-driven Cold Email Outreach Specialist to join our growth team. Your primary mission: turn cold prospects into conversations, pipeline, and ultimately revenue.

What You'll Do (Responsibilities)

What You'll Do (Core Responsibilities)

• Lead extraction & list building for agency clients

– Use advanced tools and techniques to generate high-quality prospect lists (names, titles, emails, firmographics, technographics).

– Enrich, verify, filter, and clean leads (remove duplicates, bad domains, invalid contacts).

– Segment leads into ICP (Ideal Customer Profile) buckets per client, vertical, persona, etc.

– Maintain suppression lists, bounce hygiene, and list health over time.

• Cold email campaign execution via Instantly

– Set up and manage client-specific campaigns within Instantly (domain setup, warming, sending envelopes, inbox rotation, deliverability settings).

– Draft, A/B test, and iterate multi-step email sequences (subject lines, body variants, follow-ups) tailored to each client's positioning.

– Monitor metrics (open, click, reply, bounce, spam) and diagnose performance issues per client campaign.

– Adjust messaging, cadence, sending times, or domain parameters to optimize results.

– Qualify replies and hand off viable leads to client's sales or account teams.

• Deliverability & technical operations

– Handle domain reputation, warming strategies, email infrastructure (SPF, DKIM, DMARC, DNS settings).

– Troubleshoot blacklists, spam filters, ISP blocking, deliverability degradation across campaigns.

– Ensure compliance (CAN-SPAM, GDPR, CASL, etc.) across multiple client jurisdictions.

• Client coordination & reporting

– Act as the outreach point of contact to internal team or clients for campaign status, performance, and insights.

– Produce clean reports on campaign metrics (KPIs, trends, optimization suggestions) per client.

– Maintain a repository of templates, SOPs, playbooks, and outreach frameworks that scale across clients.

– Collaborate with onboarding, marketing, sales, or content teams to align messaging, landing pages, and offer positioning.

• Create Personalized email campaigns based on 3rd party data
• Use Instantly as your primary campaign engine to launch cold email sequences (drip campaigns, follow-ups, A/B testing).
• Configure domain, warming, inbox rotation, and deliverability settings inside Instantly to maintain high inbox placement.

Must-Haves (Non-Negotiables)

• Proven experience doing outbound / cold email outreach (at least 2 years on Instantly and 5 years on Cold Outreach Email Campaigns).
• Demonstrable lead generation / list-building experience (extracting leads from web, LinkedIn, directories, databases).
• Hands-on experience using Instantly (not just knowledge, but having run real campaigns).
• Strong written communication and copywriting skills (you'll be writing hundreds of emails).
• Ability to analyze data and optimize campaigns based on metrics.
• Good understanding of email deliverability, domain warming, sender reputation.
• Highly organized, attention to detail, able to manage multiple campaigns simultaneously.
• Experience with ICP extraction tools (ZoomInfo, Clay, Clearbit, Apollo, SalesNav, Leadmagic, Icypeas, etc.).
• Familiarity with CRMs (HubSpot, Pipedrive, Salesforce) and integrating outreach data into pipelines.
• Experience with multichannel outreach to complement email.
• Basic HTML / email template editing skills.
• Past successes or case studies you can share.

Job Types: Full-time, Permanent

Pay: ₹45, ₹65,000.00 per month