Performance Marketing Specialist

2 weeks ago

Bhubaneswar Orissa, India Koustuv Group of Institution Full time ₹ 30,00,000 - ₹ 40,00,000 per year

Key Responsibilities:

  • Set up and optimise Meta Ads (Facebook, Instagram).
  • Set up and optimise Google Ads (Search, Display, YouTube) campaigns.
  • Create and optimize ad content for different audiences on Meta platforms.
  • Create and optimize ad campaigns and paid search landing pages
  • Manage and optimize display campaigns across multiple devices
  • Develop PPC strategies to increase online visibility.
  • Conduct audience research, campaign planning, and A/B testing.
  • Monitor conversions, CTR, and ROI to ensure cost-effective performance.
  • Create remarketing and lookalike audience campaigns.
  • Work closely with design and copy teams to improve ad creatives and messaging.
  • Generate weekly ad performance and lead generation reports.
  • Stay updated on education ad policies and targeting compliance.
  • Knowledge in Google Ads (Search, Display, YouTube) campaigns will be preferred but not mandatory.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.(Not mandatory if the candidate is knowledgeable and passionate about his job role)
  • 3–5 years of hands-on experience managing Meta & Google ad campaigns.
  • Certification in Meta Blueprint / Google Ads will be preferred.
  • Strong analytical skills with a data-driven mindset.

Preferred Experience:

  • Experience in running lead generation campaigns for schools or colleges will be an added advantage but not mandatorily required.
  • Ability to manage both platforms (Meta & Google) independently will be an added advantage.

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Work Location: In person

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