Digital Marketing Specialist

Role Overview:

We are seeking a highly skilled and strategic Digital Marketing Specialist to lead and execute all aspects of our digital marketing initiatives. The ideal candidate will have a proven track record in driving significant growth in online presence, patient engagement, and lead generation through innovative digital strategies. This is a critical role where you will be responsible for scaling our marketing efforts to a national level, with the ultimate goal of establishing Multicare Homeopathy as the go-to provider for homeopathic treatments across India.

Key Responsibilities

1. Develop and Execute Digital Marketing Strategy:

• Create and implement strong digital marketing plans that increase brand awareness, attract new patients, and retain existing ones.
• Set clear marketing goals and continually adjust strategies to exceed these targets.

2. Manage Social Media:

• Lead and manage our social media presence on platforms like Facebook, Instagram, LinkedIn, and YouTube.
• Create engaging content that connects with our audience and builds loyalty.
• Run social media campaigns to boost brand visibility and patient engagement.

3. Oversee Content Marketing and SEO:

• Lead the creation of high-quality content such as blog posts, articles, videos, and infographics that educate and convert readers into patients.
• Optimize all content for search engines to improve our website's rankings and increase traffic.
• Implement SEO strategies to make sure our website is easily found online.

4. Run Paid Advertising Campaigns (PPC):

• Plan and manage paid advertising campaigns on platforms like Google Ads and Facebook Ads to drive targeted traffic to our site.
• Continuously monitor ad performance and make adjustments to maximize returns on investment.

5. Coordinate with External Marketing Agencies:

• Work closely with external agencies that handle specialized tasks like SEO, content creation, and PPC.
• Ensure that all external work aligns with our marketing goals and brand standards.

6. Track and Report Marketing Performance:

• Monitor and analyze the success of marketing efforts using key performance indicators (KPIs).
• Provide regular reports to senior management and use data to make informed decisions to improve strategies.

7. Strengthen Brand Positioning:

• Develop strategies to enhance Multicare Homeopathy's brand image in the healthcare industry.
• Position the brand as a leader in homeopathic treatments across the nation.

8. Innovate and Improve:

• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Continuously experiment with new marketing ideas to expand our reach and improve patient engagement.

Essential Skills

To effectively manage and execute the comprehensive marketing plan for Multicare Homeopathy, the Digital Marketing Specialist should possess the following skills:

1. Strategic Thinking and Planning

2. Skill: Ability to develop and implement comprehensive digital marketing strategies that align with business goals.

3. Why It's Important: Ensures that all marketing efforts are cohesive, targeted, and contribute to the overall growth of the company.

4. SEO (Search Engine Optimization)

5. Skill: Expertise in on-page and off-page SEO, keyword research, and content optimization.

6. Why It's Important: To improve the company's online visibility, drive organic traffic, and enhance search engine rankings.

7. PPC (Pay-Per-Click) Advertising

8. Skill: Proficiency in creating and managing PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

9. Why It's Important: To effectively drive targeted traffic, generate leads, and maximize ROI through paid advertising.

10. Content Creation and Management

11. Skill: Ability to create, curate, and manage high-quality content, including blog posts, videos, infographics, and social media updates.

12. Why It's Important: Engaging content is key to building brand awareness, educating patients, and driving conversions.

13. Social Media Management

14. Skill: Expertise in managing social media platforms (Facebook, Instagram, LinkedIn, YouTube) and executing social media campaigns.

15. Why It's Important: To build a strong social media presence, engage with patients, and increase brand visibility.

16. Analytics and Data Interpretation

17. Skill: Proficiency in using tools like Google Analytics, Google Search Console, and social media analytics to monitor and analyze performance.

18. Why It's Important: To track the success of marketing campaigns, make data-driven decisions, and optimize strategies for better results.

19. Design Software Proficiency

20. Skill: Competence in design tools such as Adobe Photoshop, Illustrator, and Canva for creating marketing materials like banners, social media graphics, and ads.

21. Why It's Important: Visually appealing content is essential for engaging audiences and maintaining a consistent brand image.

22. Project Management

23. Skill: Strong project management skills, including the ability to plan, execute, and oversee multiple marketing initiatives simultaneously.

24. Why It's Important: Ensures that all marketing activities are completed on time, within budget, and meet the desired objectives.

25. Communication and Collaboration

26. Skill: Excellent written and verbal communication skills, with the ability to clearly convey ideas and strategies to both internal teams and external partners.

27. Why It's Important: Effective communication is crucial for coordinating with agencies, reporting to management, and ensuring alignment across all marketing activities.

28. Adaptability and Continuous Learning

29. Skill: Willingness to stay updated with the latest digital marketing trends, tools, and best practices, and adapt strategies accordingly.

30. Why It's Important: The digital marketing landscape is constantly evolving, and staying ahead of trends is essential for maintaining a competitive edge.

31. Customer-Centric Approach

32. Skill: Understanding of customer behavior, needs, and preferences, with the ability to tailor marketing efforts to meet these demands.

33. Why It's Important: A patient-focused marketing approach enhances patient satisfaction, loyalty, and ultimately drives more conversions.

34. Lead Generation and Conversion Optimization

35. Skill: Expertise in lead generation strategies and conversion rate optimization (CRO) techniques.

36. Why It's Important: To maximize the effectiveness of marketing campaigns in turning leads into patients and boosting sales.

Job Types: Full-time, Permanent

Pay: From ₹15,000.00 per month

Benefits:

• Food provided

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Preferred)

License/Certification:

• Bachelor's degree in Marketing, Communications, Business (Preferred)

Work Location: In person