Brand Co-Pilot
17 hours ago
Brand Co-Pilot Needed - Salary + Profit Salary
We built a profitable t-shirt brand (The Tee Shop) from scratch. Focused on printed slogans and couplewear — and we know the space has massive potential.
But we need fresh energy. Someone who lives and breathes ecomm + D2C brands.
You don't need to be a unicorn. Just someone who's hungry to build.
WHO WE'RE LOOKING FOR:
A startup hustler who's tired of doing boring agency work or freelancing for one-time campaigns.
Someone who wants skin in the game. A digital-native, brand-first mind who understands content, commerce, and creativity.
What We Offer:
· Salary + Profit Salary in a growing brand
· Flexible freedom + full creative say
· An existing base, website, vendor infra, and brand story to build on
You'll Handle:
Product & Collection Development
· Develop new collections monthly (e.g., "Toxic Love Series", "BFF Hoodies", "Gen-Z Drops")
· Source trending high-quality blanks & materials
· Work with designers, textile vendors & indie creators
· Add new products: hoodies, tees, sweatshirts, accessories
· Explore dropshipping, white-label, and resell tie-ups with other brands
E-commerce & Distribution Expansion
· Relaunch operations on Amazon & Instagram Shop
· Launch on Myntra, Ajio, Nykaa Fashion, Flipkart, Tata Cliq, Shopsy & Blinkit/Fast Commerce
· Build A+ listings, SEO, catalog, photoshoots & merchandising
· Explore offline expansion: lifestyle stores, boutiques, events
· Unlock B2B deals: corporate gifting, retail tie-ups, hospitals, salons, fitness chains
Marketing, Creators & Growth
· Lead influencer deals, creator tie-ups, UGC collaborations
· Run & optimize Meta Ads + retargeting funnel
· Build viral Reel-first content strategies
· Strengthen brand storytelling & emotional marketing
· Align product drops with seasons and moments (Valentine, Winter, Festive, Trends)
Business Strategy & Operations
· Co-own brand relaunch strategy across Website, Amazon & Socials
· Identify whitespace (Gen-Z designs, feminist tees, limited drops, festive bundles)
· Build 3-month and 6-month roadmap with KPIs
· Manage production timelines, inventory, vendors & logistics
· Set up partner stores, reseller programs, affiliate channels
· Prepare decks & pitch materials for investors and partnerships
Ideal Candidate Profile
We're looking for someone who can think like a founder, not an employee.
· Prior experience with streetwear, fashion or D2C brands (MUST)
· Hustler mentality — can grow with limited resources
· Creative thinker with strong design & trend sense
· Network in textiles, vendors, manufacturers (big plus)
· Ex-founder / product manager / brand operator background preferred
· Comfortable building everything from scratch — content, marketing, ops, sourcing
· Passion for fashion + ability to turn ideas into action
Compensation & Equity
· Competitive Salary
· Profit Share / Equity for the right long-term partner
· The opportunity to become a co-founder-level operator as the brand scales
Why This Role Is Special
The Tee Shop is being revamped completely — new brand identity, new collections, new content, and a stronger comeback than ever.
You will have full control to build, scale, experiment, and dominate the streetwear space in India.
Job Type: Full-time
Pay: ₹15, ₹20,000.00 per month
Work Location: In person
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