Brand Development Specialist

3 days ago

Ahmedabad, Gujarat, India LBug Retail Pvt. Ltd. Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Brand Co-Pilot Needed - Salary + Profit Salary

We built a profitable t-shirt brand (
The Tee Shop
) from scratch. Focused on printed slogans and couplewear — and we know the space has massive potential.

But we need
fresh energy
. Someone who lives and breathes
ecomm + D2C brands
.

You don't need to be a unicorn. Just someone who's hungry to build.

WHO WE'RE LOOKING FOR:

A startup hustler who's tired of doing boring agency work or freelancing for one-time campaigns.

Someone who wants
skin in the game.
A digital-native, brand-first mind who understands content, commerce, and creativity.

What We Offer:

· Salary + Profit Salary in a growing brand

· Flexible freedom + full creative say

· An existing base, website, vendor infra, and brand story to build on

You'll Handle:

Product & Collection Development

· Develop new collections monthly (e.g., "Toxic Love Series", "BFF Hoodies", "Gen-Z Drops")

· Source trending high-quality blanks & materials

· Work with designers, textile vendors & indie creators

· Add new products: hoodies, tees, sweatshirts, accessories

· Explore
dropshipping
,
white-label
, and
resell tie-ups
with other brands

E-commerce & Distribution Expansion

· Relaunch operations on
Amazon & Instagram Shop

· Launch on Myntra, Ajio, Nykaa Fashion, Flipkart, Tata Cliq, Shopsy & Blinkit/Fast Commerce

· Build A+ listings, SEO, catalog, photoshoots & merchandising

· Explore offline expansion: lifestyle stores, boutiques, events

· Unlock B2B deals: corporate gifting, retail tie-ups, hospitals, salons, fitness chains

Marketing, Creators & Growth

· Lead influencer deals, creator tie-ups, UGC collaborations

· Run & optimize Meta Ads + retargeting funnel

· Build viral Reel-first content strategies

· Strengthen brand storytelling & emotional marketing

· Align product drops with seasons and moments (Valentine, Winter, Festive, Trends)

Business Strategy & Operations

· Co-own brand relaunch strategy across Website, Amazon & Socials

· Identify whitespace (Gen-Z designs, feminist tees, limited drops, festive bundles)

· Build 3-month and 6-month roadmap with KPIs

· Manage production timelines, inventory, vendors & logistics

· Set up partner stores, reseller programs, affiliate channels

· Prepare decks & pitch materials for investors and partnerships

Ideal Candidate Profile

We're looking for someone who can think like a
founder
, not an employee.

· Prior experience with
streetwear, fashion or D2C brands
(MUST)

· Hustler mentality — can grow with
limited resources

· Creative thinker with strong design & trend sense

· Network in textiles, vendors, manufacturers (big plus)

· Ex-founder / product manager / brand operator background preferred

· Comfortable building everything from scratch — content, marketing, ops, sourcing

· Passion for fashion + ability to turn ideas into action

Compensation & Equity

· Competitive Salary

·
Profit Share / Equity
for the right long-term partner

· The opportunity to become a
co-founder-level operator
as the brand scales

Why This Role Is Special

The Tee Shop is being
revamped completely
— new brand identity, new collections, new content, and a stronger comeback than ever.

You will have full control to
build, scale, experiment, and dominate
the streetwear space in India.

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