GTM Strategy Manager – Business Development

Job Description: GTM Strategy Manager – Business Development (MarTech)

Experience Required:
4–6 Years

Location:
Gurugram/On-site

Department:
Growth / Business Development / Strategy

Reports To:
Head of Business / CEO

About Trailytics

We are a fast-growing
MarTech & Data Engineering company
helping FMCG/CPG brands maximize performance across eCommerce, Retail, Digital Media, and Omnichannel ecosystems. Our products and solutions span
Digital Shelf Analytics, Ad Automation, Market Share Intelligence, PO Prioritization, Media Planning, and Data-driven GTM Strategy
.

We are expanding our team and seeking a high-impact
GTM Strategy Manager – Business Development
to drive growth, build strategic partnerships, and shape our go-to-market plans across industries and platforms.

Role Overview

The
GTM Strategy Manager – Business Development
will be responsible for driving new business acquisition, developing GTM strategies for our MarTech solutions, identifying growth opportunities, and partnering with cross-functional teams to convert prospects into long-term clients.

This role is ideal for someone who has worked in an
agency environment
, understands performance marketing, digital analytics, marketplace operations, and can combine
strategic thinking, industry insights, and data-driven storytelling
to drive commercial success.

Key Responsibilities

1. Business Development & Client Acquisition

• Identify, prospect, and acquire new clients across FMCG, Retail, Pharma, Beauty, Consumer Tech, and other sectors.
• Build compelling pitches and value propositions for Trailytics' MarTech solutions.
• Lead end-to-end BD cycle: outreach → discovery → demo → proposal → negotiation → closure.
• Build strong CXO/VP-level relationships with brands, agencies, and partners.
• Work closely with the leadership team to meet quarterly and annual revenue targets.

2. GTM Strategy & Solution Positioning

• Build and drive go-to-market strategies for new products, analytics platforms, and AI-powered tools.
• Create segment-based GTM plans including ICP definition, pricing strategy, messaging, and positioning.
• Evaluate product-market fit and propose enhancements based on client conversations.
• Create compelling GTM collateral: capability decks, solution sheets, case studies, problem-solution mapping.

3. Market Intelligence & Industry Analysis

• Conduct competitive benchmarking, market sizing, and white-space opportunity identification.
• Track evolving trends in Martech, eCommerce, Performance Marketing, Retail Media, and Data Analytics.
• Provide insights to product and leadership teams to refine offerings and improve positioning.

4. Data-Driven Storytelling & Analytics

• Translate data insights into clear business narratives for pitches and GTM communication.
• Understand dashboards, KPIs, digital metrics (CTR, CVR, ROAS), Search SOS, OSA, category share, and market share analytics.
• Collaborate with analytics team to craft client-specific solutions and ROI-driven proposals.

5. Cross-Functional Collaboration

• Partner with Product, Tech, Analytics, and Operations to ensure strong delivery post-closure.
• Support in shaping product strategy based on client needs and marketplace trends.
• Ensure seamless onboarding of new clients with defined SLAs, milestones, and delivery plans.

Required Skills & Qualifications

Must-Have

• 4–6 years of experience
  in
  Business Development, Strategy, or Client Servicing
  within a
  MarTech, Digital Agency, Consulting, or Ad-Tech
  environment.
• Strong understanding of
  digital marketing, eCommerce KPIs, marketplace analytics, media metrics, and performance marketing ecosystems
  .
• Proven track record of handling enterprise clients and closing mid-to-large ticket deals.
• Exceptional communication, storytelling, and presentation skills (CXO-facing).
• Strong analytical mindset; ability to interpret data, dashboards, and KPIs.
• Experience building GTM strategies, commercial proposals, and value propositions.

Good to Have

• Understanding of FMCG/CPG industry, retail media, and Q-commerce.
• Familiarity with marketing automation, AI/ML applications in marketing, or data engineering workflows.
• Hands-on experience with BI tools (Power BI, Tableau), CRM tools, or marketing analytics platforms.

Key Attributes

• High ownership mindset with strong entrepreneurial energy.
• Comfortable working in a fast-paced, high-growth Martech environment.
• Strong relationship-building and negotiation skills.
• Strategic thinker with sharp execution capability.
• Ability to influence internal and external stakeholders.

What We Offer

• Opportunity to be part of a rapidly scaling MarTech company.
• High ownership role with direct impact on revenue and growth.
• Work with leading FMCG, Retail, and Digital-first brands.
• Exposure to cutting-edge marketing technology, data automation, and AI-based products.
• Fast career growth and leadership exposure.

Interested Candidates can share their resume to