Associate Brand Manager

4 days ago

Gurgaon, Haryana, India Femmella Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title:
Associate Brand Manager

Job Location:
Gurugram (Haryana)

Experience Required:
1-4 years

About Us

Femmella is a women's direct to consumer fashion brand located in Gurugram, dedicated to celebrating individuality and empowering women to dress for the life they want. The brand offers timeless pieces that exude comfort, effortlessness, and style, aiming to bestow a blend of style, comfort, and confidence to help women embrace their uniqueness.

About the Role

The purpose of this role is to help develop and implement effective brand-building strategies. You'll brainstorm ideas to meet sales and marketing objectives, help execute plans and report on campaign results.

In this role, you should be creative and results-oriented. An analytical mind and research skills are essential to this job. Your goal is to plan and execute effective marketing campaigns.

Key Responsibilities

  • Research markets and study the company's brand
  • Meet with stakeholders to determine brand objectives and strategies
  • Present and execute creative ideas for marketing activities
  • Help develop and optimize marketing campaigns (product launching, sale promotions)
  • Coordinate with sales, product development and other teams
  • Track budgets with an eye towards maximizing gains and reducing costs
  • Analyze industry, competition and market trends
  • Prepare reports on brand performance

Competencies

o Creativity

o Ideation

o Conceptual Thinking

o Good interpersonal and team management skills

o Good communication and presentation skills

o Strong analytical skills and experience with marketing analytics tools

Qualifications and Skills Required

  • BSc/BA in Marketing, Communication, Business or related field; Master's/MBA is a plus
  • Knowledge of marketing strategies & brand positioning
  • Familiarity with latest marketing trends and best practices
  • Ability to conduct research and analyze data
  • Organizational skills, experience meeting tight deadlines

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