Marketing Executive ATL
9 hours ago
We have an immediate requirement for a Marketing Executive in Kerala. The ideal candidate will have strong experience in ATL & BTL marketing, capable of executing promotional strategies and driving brand visibility in the regional market.
Key Responsibilities:
Plan and implement ATL (Above the Line) and BTL (Below the Line) marketing campaigns
Execute region-specific promotional activities and brand initiatives
Coordinate with internal teams and external vendors/partners
Conduct market research and analyze consumer behavior and competitor strategies
Monitor, track, and report campaign performance and ROI
Requirements:
Bachelors degree in Marketing, Business, or related field
Minimum 1 year of experience in marketing
Preferred industry background: Retail, Apparel, Hosiery, FMCG
Strong knowledge of ATL & BTL marketing channels
Excellent communication and coordination skills
Must be based in Kerala or willing to relocate
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