Marketing Executive ATL

9 hours ago


Bengaluru Coimbatore Mysuru, India Suzva Software Technologies Full time ₹ 2,00,000 - ₹ 6,00,000 per year

We have an immediate requirement for a Marketing Executive in Kerala. The ideal candidate will have strong experience in ATL & BTL marketing, capable of executing promotional strategies and driving brand visibility in the regional market.

Key Responsibilities:

Plan and implement ATL (Above the Line) and BTL (Below the Line) marketing campaigns

Execute region-specific promotional activities and brand initiatives

Coordinate with internal teams and external vendors/partners

Conduct market research and analyze consumer behavior and competitor strategies

Monitor, track, and report campaign performance and ROI

Requirements:

Bachelors degree in Marketing, Business, or related field

Minimum 1 year of experience in marketing

Preferred industry background: Retail, Apparel, Hosiery, FMCG

Strong knowledge of ATL & BTL marketing channels

Excellent communication and coordination skills

Must be based in Kerala or willing to relocate


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