Trade Marketing

4 days ago


Coimbatore Tamil Nadu, India Walkaroo International Full time

Minimum Required Experience : 10 years

Full Time

**Skills**:

- Trade MarketingDescription

**Job Title**: Trade Marketing Manager
**Experience**: 10-15 years
**Qualification**: MBA in Marketing or related field
**Location**: Coimbatore

**Job Summary**:
**Key Responsibilities**:

- Plan and execute **trade shows**, dealer meets, and channel events.
- Lead **new product launch** activities in coordination with sales and marketing teams.
- Develop and manage **trade schemes** to drive primary and secondary sales.
- Oversee **ATL (Above-the-Line)** and **BTL (Below-the-Line)** marketing campaigns.
- Collaborate with sales teams to understand market needs and consumer insights.
- Monitor ROI and performance of trade marketing activities.
- Work closely with distributors and channel partners to enhance brand presence.

**Requirements**:

- MBA in Marketing with 10-15 years of experience in trade marketing.
- Strong understanding of retail and distribution channels.
- Proven experience in organizing trade events and product launches.
- Excellent communication, planning, and team leadership skills.
- Willingness to travel as required.



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