Email Marketing

2 days ago

Bengaluru, Karnataka, India UpRise Labs Full time

About UpRise Labs:

Uprise Labs is a venture and innovation studio focused on accelerating the growth of AI-native, tech-first start-ups with global potential. We partner with ambitious companies and founders to co-build transformative solutions at the intersection of technology, automation, and real-world impact.

Role Overview:

This role involves driving lead generation through email and automation-led campaigns across Indian and international markets. The candidate will plan, execute, and optimize outreach programs to build qualified pipelines and improve conversion efficiency.

Key Responsibilities:

  • Plan and manage end-to-end email marketing campaigns focused on B2B lead generation.

  • Set up automation workflows, drip sequences, and audience segmentation.

  • Manage CRM data and maintain lead hygiene across platforms.

  • Identify, qualify, and nurture leads from multiple sources including email, LinkedIn, and outbound databases.

  • Use analytics to monitor campaign performance and optimize for open, click, and conversion rates.

  • Work closely with the sales and marketing teams to align campaigns with pipeline objectives.

  • Ensure compliance with email regulations (GDPR, CAN-SPAM) and best practices.

Requirements:

  • 3–6 years of proven experience in email marketing and B2B lead generation.

  • In-depth knowledge of lead generation automation tools (e.g., , Lemlist, Instantly, HubSpot, Brevo, or similar).

  • Experience in executing campaigns for both Indian and international markets.

  • Strong understanding of CRM systems and outbound funnels.

  • Excellent written communication and analytical skills.

Preferred:

  • Background in SaaS, HR Tech, or B2B technology solutions.

  • Familiarity with multichannel outreach (email, LinkedIn, automation sequences).

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