Performance Marketing AM/Senior Specialist

2 weeks ago

Gurgaon, Haryana, India Shiprocket Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

  • Manage and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other performance channels.
  • Monitor campaign metrics (CTR, CPC, CPA, ROAS) and prepare daily/weekly reports with insights.
  • Assist with the creation, testing, and iteration of ad creatives, copy, and landing pages.
  • Conduct keyword and audience research to support targeting strategies.
  • Track ad spends, budgets, and invoices to ensure efficient campaign delivery.
  • Set up and maintain tracking pixels, UTM parameters, and attribution processes.
  • Collaborate with design, content, and product teams for campaign assets.
  • Stay updated with latest performance marketing trends, tools, and best practices.

Requirements

  • Bachelors degree in Marketing, Business, Communications, or related field.
  • 2+ years of relevant performance marketing/agency experience (internships can be considered).
  • Hands-on exposure to Google Ads, Meta Ads Manager, and basic understanding of paid acquisition channels.
  • Proficiency in Excel/Google Sheets for data tracking and analysis.
  • Strong organizational skills and ability to handle multiple campaigns simultaneously.

Good to Have

  • Direct experience in executing campaigns end-to-end (even with small budgets).
  • Certifications Google Ads, Meta Blueprint, or equivalent.
  • Knowledge of customer funnels, attribution models, and marketing KPIs.
  • Start-up or agency-side experience with fast-paced execution.

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