PPC Executieve Google Ads

2 weeks ago

Mumbai, Maharashtra, India Wellmind Holistic Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for a data-driven and result-oriented Performance Marketing Executive to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other digital channels. The ideal candidate should have a strong understanding of PPC, audience targeting, bidding strategies, and campaign optimization to maximize ROI and lead generation.

Key Responsibilities:

  • Plan, create, and manage PPC campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
  • Conduct keyword research, competitor analysis, and audience segmentation to ensure precise targeting.
  • Manage bidding strategies (Manual & Automated) to optimize campaigns for maximum ROI and conversions.
  • Design and test ad creatives, ad copies, and landing pages in coordination with the creative/content team.
  • Perform A/B testing on ads, keywords, and audience targeting to improve CTR, CPC, and overall performance.
  • Continuously track, analyze, and report campaign performance using Google Analytics, Tag Manager, and platform dashboards.
  • Optimize campaigns to reduce CPA (Cost per Acquisition) while maintaining high lead quality.
  • Monitor conversion tracking and attribution to ensure accurate performance measurement.
  • Stay updated with the latest platform updates, AI-driven ad solutions, and digital marketing trends.
  • Prepare and share weekly/monthly reports with actionable insights for business growth.

Requirements:

  • 2 - 3 years of hands-on experience in Google Ads & Meta Ads campaign management.
  • Proven experience in lead generation & performance marketing.
  • Strong knowledge of bidding strategies, campaign optimization, and performance metrics.
  • Proficiency with Google Analytics, Tag Manager, and reporting tools.
  • Analytical mindset with ability to interpret data and make decisions.
  • Excellent communication and team collaboration skills.
  • (Preferred) Google Ads / Meta Certification.

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