Google AdWords

Job Title:

Google AdWords Advertiser / PPC Specialist (Work From Office)

Location: Vashi, Navi Mumbai

US Shifts

5 Working Days

Job Description:

We are looking for a
results-driven Google AdWords Advertiser / PPC Specialist
to manage and optimize high-performing paid campaigns across Google Ads and other PPC platforms. This role is perfect for someone who thrives on data, is passionate about ROI, and can handle the entire campaign lifecycle — from strategy and execution to reporting and optimization.

Roles and Responsibilities:

• Plan, launch, and manage PPC campaigns across
  Google Search, Display, YouTube, Shopping, Call-Only
  , and
  Performance Max
  .
• Conduct detailed
  keyword research
  and
  competitive analysis
  to maximize relevance and cost-efficiency.
• Write compelling, high-converting
  ad copy
  and coordinate with designers for engaging creatives.
• Track and optimize
  key performance metrics
  like CTR, CPC, CPA, and ROAS.
• Refine
  bidding strategies
  , audience segmentation, and budget allocations.
• Run
  A/B and multivariate testing
  on ad creatives, targeting, and landing pages.
• Ensure precise tracking using
  Google Analytics, Tag Manager, UTM parameters
  , and conversion tags.
• Build and maintain performance dashboards using
  Google Looker Studio (Data Studio)
  .
• Stay updated on
  Google Ads algorithms
  , policy changes, and new features to implement modern strategies.
• Collaborate with
  SEO, content, design, and marketing teams
  to ensure message alignment across channels.
• Troubleshoot issues like
  ad disapprovals, tracking problems,
  or
  conversion discrepancies
  .

Qualifications:

• 2+ years
  of hands-on experience managing Google Ads campaigns (Search, Display, Shopping, YouTube).
• Proficiency in
  Google Ads, Google Analytics, Tag Manager
  , and tracking setup.
• Experience with
  PPC automation
  , budget pacing tools, and optimization scripts.
• Strong analytical skills; ability to convert data insights into actionable strategies.
• Proficiency in
  Excel/Google Sheets
  for campaign reporting and data handling.
• Excellent
  written and verbal communication
  skills.
• Ability to craft
  compelling ad copy
  and optimize for
  conversion performance
  .
• Google Ads Certification
  is preferred.
• Agency experience
  is a plus.

Preferred Qualifications:

• Experience with
  Facebook Ads, LinkedIn Ads, Bing Ads
  , or other paid platforms.
• Familiarity with
  eCommerce advertising
  , Google Shopping, and Performance Max.
• Experience building dashboards in
  Looker Studio (Google Data Studio)
  .
• Knowledge of
  Remarketing
  , Custom Audiences, and Video/Display strategies.
• Basic understanding of
  SEO
  and its integration with paid search.

Perks & Benefits:

• Monthly Incentives
• Insurance Benefits
• Loyalty & Attendance Bonuses
• 5-Day Work Week
• Exposure to US Markets & Shifts
• On-Site Role (Vashi, Navi Mumbai)