
Paid Media Manager
7 days ago
Role & responsibilities:
- Lead end-to-end paid media strategy and execution across Google, LinkedIn, Meta & display/retargeting.
- Drive CPL, CAC & ROAS targets through campaign planning, launch, optimization & budget management.
- Build persona-based targeting strategies for US B2B markets.
- Create/brief ad copy & creatives; leverage generative AI where relevant.
- Set up & maintain conversion tracking, attribution & performance dashboards.
- Analyze campaign data to deliver insights, optimizations & CRO-focused A/B testing.
- Collaborate with content, design & sales teams for aligned messaging & funnel integration.
- Stay updated on ad tech, AI tools & industry trends to maximize ROI.
Preferred candidate profile:
- 5 to 8 years in digital marketing with 3+ years in paid media (B2B focus, US/international markets).
- Proven expertise in Google Ads, LinkedIn Ads, Meta & display/retargeting platforms.
- Strong in budget management, ROI optimization, analytics, and funnel performance tracking.
- Skilled in conversion tracking, attribution, CRO & A/B testing.
- Experience writing ad copy, briefing creatives & using AI tools for optimization.
- Familiar with automation features (Smart Bidding, targeting), data privacy (GDPR/CCPA), and CRM/marketing automation tools.
- Excellent communicator, collaborative, and self-driven in cross-functional/global teams.
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